The Marketing Data Science team for Intuit's Global Business Solutions Group (GBSG) is the engine that powers the data-backed insights and recommendations that accelerate customer growth for the business.  We drive the data instrumentation, AI/ML models, experiments, and analysis that underpin our understanding of marketing performance and translate data into action.

The GBSG Marketing Data Science team is looking for a Senior Manager to run Paid Media Data Science for Mailchimp.  We are looking for someone that has a passion for meeting the needs of small businesses and can seamlessly blend strategic marketing with advanced data science tools and techniques to unlock growth.  This person should be a leader that thrives in empowering and growing others, loves moving fast, and is excited by solving complex business problems.

Responsibilities

• Lead a team of marketing data scientists in forming comprehensive marketing measurement roadmaps and learning plans across both short and long term business outcomes

• Execute measurement plans against the entirety of the Mailchimp media investment, as well as distinct campaign and channel initiatives, leveraging existing marketing measurement models, experimentation, and ad-hoc analytics

• Drive the perspective of marketing performance in relation to business/marketing goals and financial forecasts with the ability to decompose product and channel performance, assess drivers, and deliver strong data-backed POVs with action plans to drive incremental customer growth and revenue

• Shape forward looking measurement capabilities work by partnering with internal DS teams to innovate and improve the portfolio of AI/ML marketing models and measurement tools

• Manage a team of 3-4 data scientists, developing team skillsets and championing individual growth, as well as managing work prioritization, intake, and delivery

Qualifications

• 7+ years of experience delivering data and analytics solutions and roadmaps for marketing organizations

• Experience leading teams of data analysts or data scientists with a strong ability to coach and develop others

• Strong expertise in product marketing strategy, corporate strategy, and/or finance

• Domain knowledge of paid media channels and marketing technology stacks including tag implementation, ad servers, media platform attribution

• Deep expertise in incremental marketing measurement models, experimentation, and other methods of assessing causal lift and the use of combinations of tools to drive performance assessments

• Proven ability to organize and lead cross-functional analytical projects end-to-end

• Strong data storytelling skills and ability to influence senior leaders

• Advanced degree in a quantitative field (Statistics, Applied Math, Data Science, Business Analytics or related) or business/economics (MBA)

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: 

Bay Area California $200,000- 271,000