JLL empowers you to shape a brighter way.  

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

As the Performance Marketing Manager (Paid Media), you will drive the strategy, optimization and reporting of our paid media campaigns to support key marketing initiatives and business goals. You will be responsible for the day-to-day management of campaigns across multiple digital channels including search ads, social media advertising, display, and programmatic platforms. This role requires expertise in performance marketing with a focus on LinkedIn Ads, Meta Ads (Facebook/Instagram), Google Ads, and other digital advertising channels to drive lead generation, brand awareness, and conversion optimization. You will work closely with cross-functional teams, marketing partners, and global agency teams to ensure our advertising efforts deliver maximum return on investment (ROI) and support our growth objectives.

Key Responsibilities

Campaign Management & Execution

• Develop, execute, optimize and report performance marketing strategies across search engine marketing (SEM), paid social, display advertising, and programmatic channels
• Account-Based Marketing (ABM) campaigns using 6sense and other similar platforms.
• Collaborate with internal teams and external agencies to ensure campaigns are strategically planned, properly set up, and launched on schedule
• Monitor competitive landscape and industry trends to identify new opportunities and inform campaign strategy

Performance & Optimization

• Manage daily campaign budgets across all channels to maximize performance and ensure efficient spend allocation
• Track, measure, and report on campaign performance against established KPIs including CPC, CPM, CTR, conversion rates, lead quality, and ROI
• Execute continuous optimization through A/B testing of ad copy, creative assets, audience targeting, bidding strategies, and landing pages
• Stay current with platform updates, new advertising features, and performance marketing best practices to drive campaign effectiveness

Analytics & Reporting

• Develop comprehensive performance reports and insights to inform strategic decisions and demonstrate campaign impact
• Utilize analytics tools to track user behavior, conversion paths, and attribution across multiple touchpoints
• Provide data-driven recommendations for budget allocation, audience targeting, and campaign optimization

Collaboration & Support

• Serve as primary point of contact for advertising agencies, technology vendors, and platform representatives
• Partner with internal stakeholders, business leads, content, creative, and regional marketing teams to ensure integrated campaign execution and messaging alignment
• Educate internal stakeholders on performance marketing best practices and platform capabilities

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field
• 3-5 years of hands-on performance marketing experience, preferably in B2B or commercial real estate environments
• Expert-level proficiency in LinkedIn Ads, Meta Ads (Facebook/Instagram), and Google Ads with demonstrated success in campaign optimization and performance improvement
• Strong understanding of programmatic display advertising platforms such as Google Display Network, The Trade Desk, or similar DSPs
• Ideally experience with Account-Based Marketing (ABM) campaigns, including strategy development, execution, optimization, and reporting using 6sense and other similar B2B platforms
• Experience with additional digital advertising channels including YouTube Ads, Microsoft Advertising, and emerging social platforms
• Proficiency in analytics tools (Google Analytics, Facebook Analytics, LinkedIn Campaign Manager) and marketing attribution platforms
• Strong analytical skills with proven ability to translate data insights into actionable optimization strategies
• Excellent project management capabilities with experience managing multiple concurrent campaigns
• Outstanding written and verbal communication skills in English
• Knowledge of marketing automation platforms and CRM integration considered a plus
• Excellent communication skills and a collaborative, team-oriented mindset.
• Understanding of content syndication programs and vendors a plus.

Location:

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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