Affiliates Marketing Strategy Senior Associate

Location: Wilmington, DE, United States

Job Family: Marketing Strategy

About the Role

At JPMorgan Chase, we're shaping the future of financial services by leveraging innovative marketing strategies to connect with millions of customers. As an Affiliates Marketing Strategy Senior Associate in our Wilmington, DE office, you'll play a pivotal role in driving Chase's affiliate marketing initiatives within the consumer banking division. This position involves crafting data-driven strategies to partner with affiliates, enhancing brand visibility and customer engagement in a highly regulated industry. You'll contribute to the growth of Chase's digital ecosystem, ensuring our affiliate programs align with our commitment to ethical marketing and superior customer experiences. In this dynamic role, you'll collaborate with cross-functional teams to identify high-impact affiliate partnerships that promote Chase credit cards, checking accounts, and investment products. You'll analyze campaign performance, optimize for key metrics like cost-per-acquisition and lifetime value, and ensure compliance with financial regulations such as those from the Consumer Financial Protection Bureau. Your work will directly influence Chase's market share by innovating in areas like influencer collaborations and performance-based affiliate models, all while upholding our firm's reputation for trust and integrity. Joining JPMorgan Chase means being part of a global leader in finance with unparalleled resources for professional growth. This Senior Associate position offers the opportunity to lead strategic projects that impact real-world customer journeys, from awareness to loyalty. If you're passionate about marketing in fintech and ready to drive results in a collaborative environment, apply to help shape the next era of Chase's affiliate success.

Key Responsibilities

• Develop and execute comprehensive affiliate marketing strategies to support Chase's consumer banking products, focusing on customer acquisition and retention
• Identify, recruit, and manage affiliate partners, including influencers, content creators, and financial bloggers, to expand Chase's digital reach
• Analyze performance metrics of affiliate campaigns using tools like Google Analytics and internal JPMorgan systems to optimize ROI and conversion rates
• Collaborate with legal and compliance teams to ensure all affiliate programs adhere to financial regulations and Chase's brand standards
• Create performance-based compensation models for affiliates, negotiating contracts and tracking payouts within budget constraints
• Monitor industry trends in affiliate marketing and fintech to recommend innovative strategies that enhance Chase's competitive positioning
• Prepare executive reports and presentations on affiliate program effectiveness, highlighting key wins and areas for improvement
• Support A/B testing and experimentation to refine affiliate content and targeting for diverse customer segments, such as millennials and small business owners
• Integrate affiliate strategies with broader Chase marketing initiatives, including email, social media, and paid search campaigns

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field
• 5+ years of experience in marketing strategy, affiliate marketing, or digital partnerships within the financial services industry
• Proven track record of developing and executing affiliate marketing programs that drive customer acquisition and revenue growth
• Strong understanding of regulatory compliance in financial marketing, including FDIC guidelines and data privacy laws like CCPA
• Experience with analytics tools and CRM systems used in banking environments
• Ability to collaborate cross-functionally with sales, product, and compliance teams

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience working at a major financial institution like JP Morgan Chase or similar
• Certification in digital marketing (e.g., Google Analytics, HubSpot)
• Background in performance marketing or affiliate network management in fintech

Required Skills

• Strategic planning and execution in marketing
• Affiliate network management
• Data analysis and performance metrics interpretation
• Financial services knowledge, including banking products
• Regulatory compliance awareness (e.g., SEC, FDIC)
• CRM software proficiency (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Contract negotiation and vendor management
• Cross-functional collaboration
• Project management
• Digital marketing trends awareness
• Content strategy development
• A/B testing and optimization
• Communication and presentation skills
• Problem-solving in fast-paced environments

Benefits

• Comprehensive health care coverage including medical, dental, and vision plans
• 401(k) Savings Plan with company match up to 6% of eligible compensation
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for further education
• Employee stock purchase plan and performance-based bonuses
• Wellness programs with gym memberships and mental health support
• Flexible work arrangements, including hybrid options in Wilmington, DE
• Retirement planning services tailored to financial services professionals

JP Morgan Chase is an equal opportunity employer.