Alternative Investments Product Marketing, Global Private Bank

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a proud history of innovation and client-centric solutions. The Alternative Investments Product Marketing role within our Global Private Bank is pivotal in shaping how we present sophisticated investment opportunities to ultra-high-net-worth individuals and families. Reporting to the Head of Product Marketing, you will lead the strategy for marketing alternative investment products, including private equity, hedge funds, real assets, and bespoke solutions. Your focus will be on driving innovation, enhancing client engagement, and positioning these products as essential components of diversified wealth portfolios in a competitive global landscape. In this role, you will collaborate closely with investment strategists, portfolio managers, and client advisors across JP Morgan Chase's international network to develop targeted campaigns that resonate with discerning private banking clients. Responsibilities include crafting narratives around product performance, regulatory compliance, and emerging trends like sustainable investing, while leveraging data-driven insights to measure impact. You will spearhead the creation of high-impact marketing collateral and support events that educate and inspire client trust in alternative investments, all while adhering to the firm's rigorous standards of integrity and excellence. We seek a dynamic professional passionate about the intersection of finance and marketing, with a proven ability to thrive in a fast-paced, high-stakes environment. This position offers the opportunity to influence JP Morgan Chase's leadership in private wealth management, contributing to our mission of empowering clients to achieve their financial aspirations. Join us in New York, NY, and be part of a team that redefines excellence in global private banking.

Key Responsibilities

• Develop and lead comprehensive marketing strategies for alternative investment products tailored to the needs of ultra-high-net-worth clients in JP Morgan Chase's Global Private Bank
• Collaborate with product managers and investment teams to innovate and launch new alternative investment offerings, ensuring alignment with client engagement goals
• Create compelling marketing materials, including pitch decks, whitepapers, and digital content, to highlight product performance and unique value propositions
• Analyze market trends and client feedback to refine product positioning and drive adoption of alternative investments within the private banking portfolio
• Partner with sales and advisory teams to support client meetings, seminars, and events focused on alternative investments
• Oversee the measurement and reporting of marketing campaign effectiveness using KPIs such as client acquisition rates and asset under management growth
• Ensure all marketing initiatives comply with JP Morgan Chase's internal policies and external regulatory standards in the financial services industry
• Foster innovation by exploring emerging trends in sustainable and impact investing within alternative assets
• Manage budgets and resources for marketing projects, optimizing ROI for Global Private Bank initiatives

Required Qualifications

• Bachelor's degree in Marketing, Finance, Business Administration, or a related field
• Minimum of 7 years of experience in product marketing within the financial services industry, with a focus on alternative investments
• Proven track record in developing and executing marketing strategies for high-net-worth clients in a private banking environment
• Deep understanding of alternative investment products such as hedge funds, private equity, real estate, and infrastructure investments
• Strong knowledge of regulatory requirements in the financial sector, including SEC guidelines and global compliance standards
• Experience collaborating with cross-functional teams in investment management and client advisory roles

Preferred Qualifications

• MBA or advanced degree in Finance or Marketing
• Prior experience at a global investment bank or private wealth management firm
• Familiarity with digital marketing tools and analytics platforms specific to financial services
• Certification in financial marketing or alternative investments (e.g., CAIA or CFA Level II)

Required Skills

• Strategic marketing planning and execution
• Knowledge of alternative investments (e.g., private equity, hedge funds)
• Financial product development and positioning
• Client engagement and relationship management
• Data analytics and market research
• Content creation for financial audiences
• Regulatory compliance in banking and investments
• Cross-functional team collaboration
• Digital marketing and CRM tools (e.g., Salesforce, Google Analytics)
• Presentation and communication skills
• Project management and budgeting
• Innovation in product marketing
• Understanding of high-net-worth client needs
• Risk assessment in financial marketing
• Trend analysis in global financial markets

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company matching contributions
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs and tuition reimbursement
• Employee stock purchase plan and other financial wellness benefits
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements and commuter benefits in New York

JP Morgan Chase is an equal opportunity employer.