Brand Advertising Manager, Vice President

Location: Chicago, IL, United States

Job Family: Mktg Planning and Development

About the Role

As the Brand Advertising Manager, Vice President at JP Morgan Chase, you will play a pivotal role in shaping the firm's global brand presence within the dynamic financial services industry. Reporting to the Head of Marketing Planning and Development, you will lead the strategic development and execution of brand advertising initiatives designed to promote sustainable market growth, enhance customer loyalty, and position JP Morgan Chase as a leader in investment banking, asset management, and consumer finance. Based in our Chicago office, this role requires a visionary leader who can blend creative storytelling with data-driven insights to craft compelling narratives that resonate with diverse audiences, from retail investors to institutional clients, all while navigating the complexities of financial regulations. Your core responsibilities will include spearheading multi-channel campaigns across digital platforms, traditional media, and experiential marketing to amplify JP Morgan Chase's commitment to innovation, trust, and excellence. You will collaborate closely with cross-functional teams, including creative agencies, compliance experts, and product specialists, to ensure campaigns not only drive brand awareness but also align with the firm's strategic priorities, such as sustainable finance and digital transformation. By leveraging advanced analytics tools and market research, you will identify emerging trends in the financial sector and optimize advertising strategies to achieve measurable outcomes like increased brand equity and market share. This position offers a unique opportunity to influence JP Morgan Chase's brand at a vice president level, contributing to high-impact projects that support the firm's global operations. Ideal candidates thrive in fast-paced environments, possess a deep passion for financial services marketing, and are adept at turning complex regulatory landscapes into opportunities for authentic brand engagement. Join us in Chicago to help define the future of financial branding in an ever-evolving industry.

Key Responsibilities

• Develop and execute comprehensive brand advertising strategies to drive market growth and enhance JP Morgan Chase's brand visibility in the financial services sector
• Lead the creation of multi-channel advertising campaigns, including digital, print, TV, and social media, tailored to target audiences such as high-net-worth individuals and institutional clients
• Collaborate with internal teams, including product marketing, legal, and compliance, to ensure all advertising aligns with JP Morgan Chase's brand guidelines and regulatory standards
• Analyze market trends, consumer insights, and competitor activities to inform strategic brand positioning and innovation in financial products
• Manage advertising budgets, negotiate with media vendors, and optimize ROI through performance metrics and A/B testing
• Oversee the production of high-quality creative assets, such as video ads and branded content, that resonate with diverse financial services audiences
• Monitor campaign performance using KPIs like brand awareness, engagement rates, and lead generation, reporting insights to senior leadership
• Foster partnerships with external agencies and influencers to amplify JP Morgan Chase's brand narrative in key markets
• Contribute to the evolution of JP Morgan Chase's overall marketing strategy, integrating brand advertising with broader business objectives

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 8+ years of experience in brand advertising, marketing strategy, or related roles within the financial services industry
• Proven track record of leading cross-functional teams to develop and execute successful brand campaigns
• Deep understanding of digital and traditional advertising channels, including media planning and budget management
• Strong knowledge of regulatory compliance in financial advertising, such as SEC and FINRA guidelines
• Experience in market research and analytics to drive brand positioning and growth in competitive financial markets

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Prior experience at a major financial institution like JP Morgan Chase or similar
• Expertise in data-driven advertising strategies using tools like Google Analytics or Adobe Analytics
• Familiarity with sustainable finance and ESG (Environmental, Social, and Governance) branding initiatives

Required Skills

• Strategic marketing planning
• Brand management expertise
• Digital advertising proficiency (e.g., Google Ads, social media platforms)
• Media buying and negotiation
• Data analytics and ROI measurement
• Creative content development
• Regulatory compliance knowledge (FINRA, SEC)
• Cross-functional team leadership
• Market research and consumer insights
• Budget management and forecasting
• Communication and presentation skills
• Project management
• Innovation in advertising trends
• Stakeholder collaboration
• Analytical problem-solving

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, such as tuition reimbursement and leadership training programs
• Wellness programs including gym memberships and mental health support
• Employee stock purchase plan and financial planning services
• Flexible work arrangements, including hybrid options in Chicago

JP Morgan Chase is an equal opportunity employer.