Brand International Impact Marketing - Senior Associate

Location: LONDON, United Kingdom

Job Family: Mktg Planning and Development

About the Role

At JPMorgan Chase, we are at the forefront of redefining the future of financial services, and our Brand International Impact Marketing team plays a pivotal role in shaping our global narrative. As a Senior Associate in Brand International Impact Marketing, you will lead the development and execution of innovative brand strategies designed to enhance JPMorgan Chase's reputation worldwide. Based in our dynamic London office, you will drive campaigns that resonate across diverse international markets, emphasizing our commitment to client-centric solutions, sustainable finance, and technological innovation in banking and investment services. This role requires a strategic thinker with a deep understanding of the financial industry's complexities, including navigating regulatory landscapes and cultural sensitivities to build lasting brand equity. Your key responsibilities will include spearheading multi-regional campaigns that highlight JPMorgan Chase's leadership in global finance, from ESG initiatives to digital transformation efforts. You will collaborate closely with teams in New York, Hong Kong, and beyond to ensure cohesive messaging that aligns with our core values of integrity and excellence. Utilizing advanced analytics, you will measure campaign impact on brand perception and market positioning, providing actionable insights to senior executives. This position offers the opportunity to influence how one of the world's largest financial institutions is perceived on the global stage, contributing to initiatives that support economic growth and community impact. We seek a passionate professional who thrives in a fast-paced, collaborative environment and is eager to leverage their expertise in international marketing to drive JPMorgan Chase's brand forward. With access to cutting-edge resources and a supportive culture that values diversity and inclusion, this role is ideal for someone ready to make a tangible difference in the financial services landscape. Join us in London to help craft the story of a firm that powers progress for clients, communities, and the world.

Key Responsibilities

• Develop and execute international brand strategies to elevate JPMorgan Chase's global reputation in the financial services sector
• Lead cross-functional teams in planning and implementing multi-channel marketing campaigns across EMEA, APAC, and other regions
• Collaborate with regional stakeholders to ensure brand messaging aligns with local cultural and regulatory nuances
• Monitor and analyze brand performance metrics, including sentiment analysis and market share in international markets
• Manage relationships with external agencies and partners for campaign production and execution
• Advise senior leadership on emerging global trends impacting financial brand perception
• Ensure all marketing initiatives comply with JPMorgan Chase's ethical standards and global compliance requirements
• Drive innovation in brand storytelling to highlight JPMorgan Chase's commitment to sustainable finance and client impact
• Conduct competitive analysis to position JPMorgan Chase as a leader in international banking and investment services

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 5 years of experience in brand strategy, marketing, or communications within the financial services industry
• Proven track record of leading international marketing campaigns for global brands
• Strong understanding of global regulatory environments in finance, including GDPR and SEC guidelines
• Experience working in a multinational corporation with cross-functional teams
• Fluency in English; proficiency in additional languages such as French, German, or Mandarin preferred

Preferred Qualifications

• MBA or advanced degree in Marketing or International Business
• Prior experience at a top-tier financial institution like JPMorgan Chase or similar
• Knowledge of digital analytics tools and CRM systems used in financial marketing
• Experience managing brand reputation during high-stakes global events or crises

Required Skills

• Strategic brand management
• International marketing expertise
• Cross-cultural communication
• Project management and execution
• Data analytics and ROI measurement
• Regulatory compliance in finance
• Digital marketing tools (e.g., Google Analytics, Adobe Suite)
• Stakeholder engagement and negotiation
• Creative content development
• Crisis communication handling
• Financial services knowledge
• Team leadership and collaboration
• Market research and competitive analysis
• Budgeting and resource allocation
• Adaptability to global business environments

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance coverage
• Generous retirement savings plan with company matching contributions
• Paid time off including vacation, sick leave, and parental leave
• Professional development opportunities through JPMorgan Chase's internal training programs
• Employee stock purchase plan and financial wellness resources
• Hybrid work model with flexibility for work-life balance in London
• Access to global mobility programs and international assignment opportunities

JP Morgan Chase is an equal opportunity employer.