Campaign Manager-Senior Associate

Location: Columbus, OH, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a rich history of innovation and client focus. As a Campaign Manager-Senior Associate in our Marketing Strategy team based in Columbus, OH, you will play a pivotal role in shaping how we connect with clients through compelling creative ads and paid media campaigns. This position involves leading end-to-end campaign strategies that drive brand awareness, customer acquisition, and loyalty in the competitive financial services landscape. You will partner closely with our Brand team to explore new markets, such as sustainable investing or digital banking initiatives, ensuring our messaging resonates with diverse audiences while adhering to strict regulatory standards like those from the SEC and FINRA. Your day-to-day responsibilities will include developing innovative campaign concepts tailored to JP Morgan Chase's portfolio of banking, investment, and asset management services. You will collaborate with creative agencies, media buyers, and internal stakeholders to execute multi-channel campaigns across digital, social, and traditional platforms. Utilizing advanced analytics tools, you will measure campaign effectiveness, optimize for key metrics like cost-per-acquisition and engagement rates, and provide actionable insights to senior leadership. This role demands a strategic mindset to identify growth opportunities in emerging financial trends, such as fintech integrations or personalized wealth management solutions, all while managing substantial budgets to deliver measurable ROI. We seek a dynamic professional passionate about marketing in the financial sector, with the ability to thrive in a fast-paced, collaborative environment. Joining JP Morgan Chase means contributing to a firm that empowers economic growth worldwide, with opportunities for career advancement and exposure to cutting-edge technologies. If you excel at blending creativity with data-driven decision-making, this Senior Associate role offers a platform to make a lasting impact on how millions of clients experience our trusted financial services.

Key Responsibilities

• Lead the development and execution of creative advertising campaigns and paid media strategies to promote JP Morgan Chase's financial products and services
• Partner with the Brand team to identify and expand into new markets, such as emerging fintech sectors or international regions
• Collaborate with cross-functional teams including product managers, legal, and compliance to ensure campaigns align with regulatory standards
• Analyze campaign performance using KPIs like ROI, engagement rates, and conversion metrics to optimize future initiatives
• Manage vendor relationships and negotiate contracts for media buying and creative production
• Develop innovative content strategies that highlight JP Morgan Chase's commitment to client-centric financial solutions
• Monitor industry trends in financial services marketing to recommend proactive initiatives
• Prepare executive-level reports and presentations on campaign outcomes and strategic recommendations
• Oversee budget allocation and forecasting for marketing campaigns to maximize efficiency

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in campaign management, digital marketing, or paid media within the financial services industry
• Proven track record of leading cross-functional teams to deliver successful marketing campaigns
• Strong understanding of regulatory compliance in financial advertising (e.g., SEC, FINRA guidelines)
• Experience with data analytics tools for campaign performance measurement
• Ability to manage budgets exceeding $1M for multi-channel campaigns

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Prior experience at a major financial institution like JP Morgan Chase
• Certification in Google Analytics, Facebook Blueprint, or similar digital marketing platforms
• Knowledge of emerging technologies like AI-driven personalization in financial marketing

Required Skills

• Digital marketing strategy and campaign planning
• Paid media platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
• Data analytics and reporting (Google Analytics, Tableau, Excel)
• Creative content development and storytelling
• Project management and agile methodologies
• Regulatory compliance in financial services
• Budgeting and financial forecasting
• Cross-functional team leadership
• Customer segmentation and personalization techniques
• SEO/SEM optimization
• A/B testing and performance optimization
• Vendor management and negotiation
• Strategic thinking and market analysis
• Communication and presentation skills
• Adaptability to fast-paced financial industry changes

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for advanced education
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements, including hybrid options in Columbus, OH
• Access to JP Morgan Chase's global employee assistance program

JP Morgan Chase is an equal opportunity employer.