Channel Marketing Senior Associate-Customer First XLOB Marketing

Location: New York, NY, United States

Job Family: Mktg Planning and Development

About the Role

At JP Morgan Chase, we are at the forefront of redefining the digital banking experience, and our Channel Marketing Senior Associate role in the Customer First XLOB Marketing team is pivotal to that mission. Based in our vibrant New York, NY office, you will collaborate with diverse teams to optimize marketing campaigns that prioritize customer needs, recertify video content for seamless digital delivery, and elevate Chase's position as a leader in customer-centric financial services. This position within the Marketing Planning and Development category offers the opportunity to influence how millions of customers interact with our innovative products, from mobile banking to personalized wealth management solutions, all while navigating the complexities of a highly regulated industry. In this role, you will dive deep into campaign optimization, leveraging data insights to refine strategies that enhance user engagement and drive business growth. Responsibilities include partnering with technology and compliance experts to ensure video assets meet stringent standards, analyzing cross-channel performance to identify opportunities for improvement, and contributing to the broader XLOB (Cross-Line of Business) initiatives that unify Chase's marketing efforts. Your work will directly impact customer satisfaction metrics, helping to build trust and loyalty in an era where digital experiences define financial relationships. We seek a proactive professional passionate about blending creativity with analytics in the financial services space. With JP Morgan Chase's global reach and commitment to innovation, this role provides exposure to cutting-edge tools and high-stakes projects that shape the future of banking. Join us to make a meaningful difference in how customers experience finance, supported by a collaborative culture that values diverse perspectives and professional growth.

Key Responsibilities

• Collaborate with cross-functional teams to develop and optimize multi-channel marketing campaigns focused on Chase's customer-first initiatives
• Recertify and manage video content assets to ensure compliance and alignment with brand standards across digital platforms
• Enhance the digital customer experience by analyzing user journeys and recommending improvements for XLOB (Cross-Line of Business) marketing efforts
• Monitor and report on campaign performance using analytics tools to measure ROI and customer engagement
• Partner with product, technology, and compliance teams to integrate customer feedback into marketing strategies
• Develop content strategies that prioritize personalization and accessibility in financial services communications
• Support A/B testing and iterative improvements for digital campaigns to drive higher conversion rates
• Ensure all marketing materials adhere to JP Morgan Chase's risk and regulatory guidelines
• Contribute to the planning and execution of innovative marketing programs that elevate Chase's brand in the competitive financial landscape

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in digital marketing, channel marketing, or campaign optimization within the financial services industry
• Proven track record in managing cross-functional collaborations to enhance customer experiences
• Experience with video content certification, digital asset management, and compliance standards in regulated environments
• Strong understanding of customer-first marketing principles and digital platforms
• Ability to analyze campaign performance metrics and drive data-informed optimizations

Preferred Qualifications

• MBA or advanced degree in Marketing or Business Administration
• Prior experience at a major financial institution like JP Morgan Chase
• Familiarity with CRM systems such as Salesforce and marketing automation tools like Marketo
• Knowledge of regulatory requirements in financial services (e.g., SEC, FINRA compliance)

Required Skills

• Digital marketing strategy and campaign management
• Video production and content certification processes
• Data analytics and performance measurement (e.g., Google Analytics, Adobe Analytics)
• Cross-functional collaboration and stakeholder management
• Customer experience optimization and UX principles
• Regulatory compliance in financial services
• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Content creation and digital asset management
• A/B testing and experimentation methodologies
• Project management and agile methodologies
• Strong written and verbal communication
• Problem-solving and analytical thinking
• Adaptability in a fast-paced financial environment
• Knowledge of SEO/SEM and paid media channels

Benefits

• Comprehensive health care benefits including medical, dental, and vision coverage
• 401(k) Savings Plan with company matching contributions
• Generous paid time off and flexible work arrangements
• Professional development programs and tuition reimbursement
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Parental leave and family benefits
• Retirement planning services tailored to financial services professionals

JP Morgan Chase is an equal opportunity employer.