Chase Auto Marketing Strategy Director- Experiential

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

At JPMorgan Chase, we are at the forefront of redefining consumer banking through innovative marketing strategies that connect with millions of customers. As the Chase Auto Marketing Strategy Director - Experiential, you will join our dynamic Strategic Marketing Team within the Consumer Bank, based in the heart of New York, NY. This role is pivotal in shaping experiential campaigns that bring Chase Auto financing to life, blending the excitement of the automotive world with trusted financial solutions. You will drive initiatives that not only promote auto loans and leasing options but also strengthen Chase's position as a leader in the competitive financial services landscape, leveraging our global resources to create memorable consumer interactions. In this director-level position, you will lead the development of cutting-edge experiential marketing strategies tailored to the auto sector. This includes orchestrating events, partnerships with dealerships and automotive brands, and immersive experiences that highlight the ease and benefits of Chase Auto products. Working closely with cross-functional teams—including product managers, compliance experts, and sales leaders—you will ensure campaigns are data-informed, compliant with stringent financial regulations, and aligned with Chase's commitment to customer-centric innovation. Your expertise will help translate complex financial offerings into engaging narratives that resonate with diverse audiences, ultimately boosting customer acquisition and loyalty in a rapidly evolving market. We seek a visionary leader passionate about the intersection of marketing, finance, and experiential design. With your deep industry knowledge, you will analyze trends in consumer behavior, automotive innovations, and economic factors to craft strategies that deliver measurable results. At JPMorgan Chase, you'll have the opportunity to influence high-impact projects while benefiting from our collaborative culture and robust support systems. Join us to make a tangible difference in how consumers experience auto financing, contributing to the broader mission of empowering financial well-being.

Key Responsibilities

• Develop and execute experiential marketing strategies for Chase Auto products to enhance brand engagement and drive loan originations
• Collaborate with internal teams (e.g., product, sales, compliance) and external partners (e.g., auto dealers, event agencies) to create immersive consumer experiences
• Analyze market trends in the automotive and financial sectors to inform strategy and identify growth opportunities
• Lead the planning and budgeting for experiential campaigns, ensuring alignment with Chase's overall marketing objectives
• Measure campaign performance using KPIs such as customer acquisition, engagement rates, and ROI, and optimize future initiatives
• Ensure all marketing activities comply with financial regulations (e.g., CFPB guidelines) and Chase's brand standards
• Foster partnerships with automotive industry stakeholders to co-create events like test-drive promotions tied to Chase financing
• Present strategic insights and recommendations to senior leadership within the Consumer Bank division
• Mentor junior team members and contribute to the broader Strategic Marketing Team's goals

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field; MBA preferred
• 8+ years of experience in marketing strategy, with a focus on experiential and automotive marketing
• Proven track record in developing and executing marketing campaigns for consumer banking products, particularly auto loans and financing
• Deep understanding of the financial services industry, including regulatory compliance in consumer banking
• Experience leading cross-functional teams in a large-scale organization like a global bank
• Strong analytical skills with proficiency in data-driven decision making for marketing ROI
• Excellent communication and presentation skills for stakeholder engagement at executive levels

Preferred Qualifications

• Experience in experiential marketing events, partnerships with automotive brands, or sponsorships
• Knowledge of digital marketing tools and CRM systems used in financial services
• Prior work at a major financial institution, ideally in consumer banking or auto finance
• Familiarity with Chase's product ecosystem, including credit cards, mortgages, and auto loans
• Certification in digital marketing or project management (e.g., PMP, Google Analytics)

Required Skills

• Strategic planning and execution in marketing
• Experiential marketing and event management
• Data analysis and ROI measurement
• Financial services knowledge, especially auto finance
• Project management and cross-functional collaboration
• Regulatory compliance in banking
• Digital marketing tools (e.g., Google Analytics, CRM systems)
• Creative storytelling and brand development
• Stakeholder management and negotiation
• Leadership and team mentoring
• Market research and consumer insights
• Budgeting and financial forecasting
• Presentation and communication skills
• Adaptability to fast-paced environments
• Innovation in consumer engagement strategies

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company match up to 6%
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers, wellness stipends, and mental health support
• Flexible work arrangements, including hybrid options in New York, NY

JP Morgan Chase is an equal opportunity employer.