Chase Auto Marketing Strategy Director-Luxury Brands

Location: Plano, TX, United States

Job Family: Marketing Strategy

About the Role

At JPMorgan Chase, we are a leading global financial services firm with a rich history of innovation and client focus. As the Chase Auto Marketing Strategy Director-Luxury Brands, you will join the Strategic Marketing team within our Consumer Bank division, playing a pivotal role in elevating our auto financing offerings for premium vehicle segments. Based in our state-of-the-art facility in Plano, TX, this position offers the opportunity to shape marketing strategies that align luxury automotive brands with Chase's robust lending solutions, driving growth in a competitive $1 trillion auto finance market. You will report to the Head of Auto Marketing and collaborate with elite teams to deliver campaigns that resonate with affluent consumers seeking high-end vehicle financing. In this director-level role, your primary focus will be on crafting data-informed strategies that enhance customer acquisition and retention for luxury auto loans. This includes partnering with top-tier brands to launch co-branded initiatives, leveraging consumer insights to tailor messaging around sustainable luxury EVs and personalized financing options. You will oversee the end-to-end marketing lifecycle, from ideation and budgeting to execution and performance evaluation, ensuring all efforts comply with financial regulations while maximizing ROI. By analyzing trends in the luxury auto sector—such as the rise of electric vehicles and digital buying experiences—you will position Chase Auto as the premier financing partner for discerning clients. JPMorgan Chase values innovation, integrity, and inclusion, and this role embodies those principles by fostering creative solutions in a dynamic industry. You will lead a team of marketing professionals, mentor junior staff, and engage with senior executives to align strategies with broader Consumer Bank goals. With access to cutting-edge tools and resources, you will contribute to initiatives that not only boost revenue but also enhance the Chase brand's reputation in luxury markets. If you are a strategic thinker passionate about the intersection of finance and automotive luxury, join us to make a lasting impact at one of the world's most admired financial institutions.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for Chase Auto's luxury brand partnerships, focusing on premium vehicle financing solutions
• Collaborate with luxury automotive OEMs (e.g., Tesla, Porsche) to co-create targeted campaigns that drive loan originations and customer acquisition
• Analyze market trends, consumer insights, and competitive landscapes in the luxury auto finance sector to inform strategic initiatives
• Lead the creation of integrated marketing plans across digital, traditional, and experiential channels to enhance brand visibility
• Manage budget allocation and ROI measurement for luxury auto marketing programs, ensuring alignment with Chase's Consumer Bank objectives
• Partner with internal teams in product, risk, and sales to optimize financing offers for high-net-worth clients
• Conduct A/B testing and performance analytics to refine campaigns and improve conversion rates in auto lending
• Foster relationships with external agencies and vendors to deliver innovative, compliant marketing content
• Monitor key performance indicators (KPIs) such as customer engagement, lead generation, and portfolio growth in luxury segments
• Contribute to the broader Chase Auto strategy by identifying opportunities for expansion into emerging luxury EV markets

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field; MBA preferred
• 8+ years of experience in marketing strategy, preferably in automotive or luxury consumer sectors
• Proven track record in developing and executing marketing strategies for high-end brands in financial services or consumer banking
• Deep understanding of the automotive finance industry, including luxury vehicle lending and consumer behavior trends
• Experience leading cross-functional teams in a large-scale financial institution environment
• Strong analytical skills with proficiency in data-driven decision-making using tools like SQL or marketing analytics platforms
• Ability to travel up to 20% for industry events and partner collaborations

Preferred Qualifications

• Experience with luxury automotive brands such as BMW, Mercedes-Benz, or Audi in partnership marketing
• Knowledge of regulatory compliance in financial marketing, including CFPB guidelines and data privacy laws
• Prior work in digital marketing strategy for fintech or banking products
• Master's degree in Marketing or a related discipline
• Certification in digital marketing or analytics (e.g., Google Analytics, HubSpot)

Required Skills

• Strategic marketing planning
• Market research and consumer insights analysis
• Digital marketing and SEO/SEM expertise
• Data analytics and KPI tracking (e.g., Google Analytics, Tableau)
• Financial product knowledge in auto lending
• Cross-functional team leadership
• Budget management and ROI optimization
• Regulatory compliance in financial services
• Partnership negotiation with brands
• Creative campaign development
• Project management tools (e.g., Asana, Jira)
• Customer segmentation and personalization
• Presentation and stakeholder communication
• Adaptability to fast-paced environments
• Problem-solving in competitive markets

Benefits

• Comprehensive medical, dental, and vision insurance plans with employer contributions
• 401(k) retirement savings plan with generous company matching up to 6%
• Paid time off including vacation, sick days, and parental leave
• Tuition reimbursement for professional development and advanced degrees
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements with hybrid options in Plano, TX
• Access to JPMorgan Chase's global learning and development resources

JP Morgan Chase is an equal opportunity employer.