Cobrand Acquisitions and Onboarding Product Analyst

Location: Wilmington, DE, United States

Job Family: Product Management

About the Role

At JPMorgan Chase, we are a leading global financial services firm with a rich history of innovation in banking, investment, and consumer finance. The Cobrand Acquisitions and Onboarding Product Analyst role within our Consumer & Community Banking division plays a pivotal part in enhancing our Partner Card portfolio, which includes co-branded credit card programs with major retail and travel partners. Based in Wilmington, DE, this position focuses on supporting the development and optimization of digital card acquisition and onboarding capabilities, ensuring a seamless and compliant user journey that drives customer acquisition and retention in a competitive financial landscape. In this role, you will partner closely with product, engineering, marketing, and compliance teams to analyze user behavior, refine digital processes, and implement data-driven improvements. Responsibilities include conducting performance analytics on acquisition funnels, identifying friction points in onboarding, and collaborating on feature enhancements that leverage JPMorgan Chase's cutting-edge technology stack. You will contribute to product roadmaps that align with strategic goals, such as increasing digital adoption rates and personalizing experiences for co-brand cardholders, while navigating the complexities of regulatory frameworks like those from the CFPB and PCI DSS. This position offers an exciting opportunity to impact millions of customers through innovative financial products at one of the world's largest banks. Ideal candidates are analytical thinkers passionate about fintech, with a keen eye for detail and a collaborative spirit. Joining JPMorgan Chase means becoming part of a dynamic team that values diversity, inclusion, and professional growth, where your contributions directly support our mission to enable the dreams of our clients and communities.

Key Responsibilities

• Collaborate with product managers, engineers, and marketing teams to define and enhance digital acquisition strategies for co-brand credit cards
• Analyze user data and performance metrics to identify opportunities for improving onboarding conversion rates and user satisfaction
• Develop and maintain product roadmaps for digital card acquisition and onboarding features within the Partner Card portfolio
• Conduct market research and competitive analysis to inform product enhancements and ensure alignment with industry best practices
• Work with compliance and legal teams to ensure all digital processes adhere to JPMorgan Chase's regulatory standards and partner agreements
• Support the integration of new technologies, such as AI-driven personalization, into the onboarding experience
• Monitor key performance indicators (KPIs) like acquisition costs, drop-off rates, and activation metrics, providing actionable insights
• Facilitate stakeholder meetings to gather requirements and prioritize features for the Partner Card digital platform
• Contribute to the testing and launch of new onboarding capabilities, ensuring seamless user experiences across web and mobile channels

Required Qualifications

• Bachelor's degree in Business, Finance, Computer Science, or a related field
• At least 2-3 years of experience in product management, analytics, or digital product development within the financial services industry
• Strong understanding of digital acquisition and onboarding processes for consumer financial products, such as credit cards
• Proficiency in data analysis tools and methodologies to support product optimization
• Experience working with cross-functional teams in a large-scale financial institution
• Knowledge of regulatory requirements in the banking and payments sector, including data privacy and consumer protection laws

Preferred Qualifications

• Advanced degree (MBA or Master's) in a relevant field
• Prior experience with co-brand credit card programs or partner ecosystems at a major bank like JPMorgan Chase
• Familiarity with agile methodologies and product lifecycle management in fintech environments
• Experience in A/B testing and user experience optimization for digital financial products

Required Skills

• Data analysis and visualization (e.g., SQL, Tableau, Excel)
• Product management frameworks (e.g., Agile, Scrum)
• User experience (UX) design principles for digital financial interfaces
• Financial product knowledge, particularly credit cards and payments
• Project management and cross-functional collaboration
• Analytical thinking and problem-solving
• Communication and stakeholder management
• Regulatory compliance awareness in banking
• A/B testing and experimentation methodologies
• Technical aptitude with APIs and digital platforms
• Market research and competitive analysis
• Attention to detail in data-driven decision making
• Adaptability in a fast-paced fintech environment

Benefits

• Comprehensive medical, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities through JPMorgan Chase's internal training programs and tuition reimbursement
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships, mental health support, and onsite fitness centers
• Flexible work arrangements, including hybrid options in Wilmington, DE
• Access to employee assistance programs and financial wellness resources

JP Morgan Chase is an equal opportunity employer.