Cobrand Acquisitions and Onboarding Product Manager

Location: Wilmington, DE, United States

Job Family: Product Development

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a strong commitment to innovation in consumer banking. As the Cobrand Acquisitions and Onboarding Product Manager, you will play a pivotal role in enhancing our Partner Card portfolio, which includes high-profile co-brand credit cards with major partners. Based in Wilmington, DE, this position within our Product Development category involves leading digital initiatives to streamline card acquisition and onboarding, driving customer growth and satisfaction in a competitive financial landscape. You will report to the Head of Card Products and collaborate with teams across Chase Consumer Banking to deliver seamless, user-centric experiences that align with our mission to make banking more accessible and rewarding. Your primary focus will be on designing and optimizing digital pathways for prospective cardholders, from initial application to full activation. This includes leveraging data insights to reduce friction in the onboarding process, integrating with partner systems for personalized offers, and ensuring compliance with stringent financial regulations such as those from the CFPB and PCI standards. You will conduct market research, prioritize features based on user feedback and business goals, and work closely with engineering and design teams to prototype and launch enhancements. Success in this role will be measured by key metrics like application completion rates, time-to-activation, and partner satisfaction scores, contributing directly to JP Morgan Chase's leadership in the credit card industry. We seek a strategic thinker with a passion for digital innovation who thrives in a dynamic environment. This opportunity offers exposure to cutting-edge fintech tools and the chance to influence products used by millions of customers. Join JP Morgan Chase to advance your career while helping shape the future of co-brand financial solutions.

Key Responsibilities

• Lead the development and execution of digital acquisition strategies for the Partner Card portfolio, optimizing user journeys to increase conversion rates
• Oversee onboarding processes for co-brand credit cards, ensuring seamless integration with partner platforms and compliance with financial regulations
• Collaborate with cross-functional teams including engineering, design, marketing, and legal to deliver innovative product features
• Analyze performance metrics such as acquisition costs, activation rates, and customer satisfaction to inform product roadmaps
• Drive A/B testing and experimentation to enhance digital experiences for card applicants and new customers
• Partner with external co-brand entities to align on product requirements and launch new initiatives
• Monitor industry trends in digital payments and fintech to identify opportunities for JP Morgan Chase's card products
• Ensure all initiatives adhere to JP Morgan Chase's risk management and data privacy standards
• Present product updates and insights to senior leadership to secure buy-in and resources

Required Qualifications

• Bachelor's degree in Business, Finance, Computer Science, or a related field
• 5+ years of experience in product management, preferably in financial services or digital payments
• Proven track record leading digital acquisition and onboarding initiatives for consumer products
• Strong understanding of credit card products, partner ecosystems, and regulatory compliance in banking
• Experience with agile methodologies and cross-functional team leadership
• Ability to analyze data and metrics to drive product decisions in a fast-paced environment

Preferred Qualifications

• MBA or advanced degree in a relevant field
• Experience with co-brand credit card programs or partner integrations at a major financial institution
• Familiarity with JP Morgan Chase's technology stack and internal processes
• Prior work in digital transformation projects within the fintech or banking sector

Required Skills

• Product management expertise in digital financial products
• Knowledge of credit card acquisition funnels and onboarding UX
• Proficiency in data analytics tools like SQL, Tableau, or Google Analytics
• Experience with agile project management (e.g., Jira, Confluence)
• Strong communication and stakeholder management skills
• Understanding of financial regulations (e.g., FCRA, GDPR)
• Technical aptitude for API integrations and partner ecosystems
• Analytical mindset for metrics-driven decision making
• Leadership in cross-functional teams
• Familiarity with A/B testing and experimentation frameworks
• Problem-solving in high-stakes financial environments
• Adaptability to evolving fintech trends
• Attention to detail in compliance and risk assessment
• Collaborative teamwork in a corporate setting

Benefits

• Competitive base salary and performance-based annual bonuses
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at select locations
• Flexible work arrangements, including hybrid options in Wilmington, DE

JP Morgan Chase is an equal opportunity employer.