Commercial & Investment Banking-Integrated Media Manager

Location: New York, NY, United States

Job Family: Mktg Planning and Development

About the Role

JPMorgan Chase & Co. is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. We operate in more than 100 markets, creating innovative solutions that support the world's most important industries. In the Commercial & Investment Banking division, we provide comprehensive financial advisory, capital-raising, and risk management services to corporations, institutions, and governments. As part of our dynamic Paid Media team, the Integrated Media Manager will play a pivotal role in driving client engagement through targeted, compliant paid media campaigns that amplify our brand in the competitive financial services sector. In this position, you will lead the planning, execution, and optimization of integrated paid media strategies tailored to Commercial and Investment Banking objectives. This includes leveraging platforms like Google, LinkedIn, and programmatic DSPs to reach institutional clients, high-net-worth individuals, and corporate decision-makers. You will work closely with marketing, sales, and compliance teams to ensure campaigns align with JPMorgan's rigorous standards, incorporating regulatory considerations such as SEC disclosures and data privacy laws. Your expertise will be crucial in measuring campaign effectiveness through KPIs like cost per acquisition and engagement rates, ultimately contributing to revenue growth in our core banking lines. The ideal candidate thrives in a fast-paced, collaborative environment and brings a deep understanding of the financial industry's unique marketing challenges. At JPMorgan Chase, we value innovation and integrity, offering opportunities to influence global strategies while benefiting from our world-class resources and culture of excellence. This role is based in our New York headquarters, providing exposure to senior leadership and cutting-edge fintech integrations that define the future of banking.

Key Responsibilities

• Develop and execute integrated paid media strategies to support JPMorgan's Commercial and Investment Banking initiatives, focusing on lead generation and brand awareness
• Collaborate with cross-functional teams including sales, product, and compliance to align media campaigns with business objectives and regulatory requirements
• Manage media budgets, optimize bidding strategies, and negotiate with vendors to maximize ROI in a competitive financial services landscape
• Analyze campaign data using advanced analytics tools to measure performance and provide actionable insights for continuous improvement
• Oversee the creation and deployment of paid media assets across platforms like LinkedIn, Google, and programmatic networks tailored to high-net-worth and institutional audiences
• Ensure all paid media activities comply with JPMorgan's internal policies and external regulations such as GDPR and CCPA
• Monitor industry trends in digital advertising and fintech to innovate media approaches for investment banking products
• Report on key performance indicators to senior leadership, highlighting impacts on client acquisition in commercial banking
• Lead A/B testing and multivariate experiments to refine targeting for integrated media campaigns

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 5 years of experience in paid media management, preferably in financial services or a regulated industry
• Proven track record in developing and executing integrated media campaigns across digital and traditional channels
• Strong understanding of financial regulations such as SEC guidelines and FINRA compliance for marketing activities
• Experience with media planning tools and platforms like Google Ads, Facebook Ads Manager, and DSPs
• Ability to analyze campaign performance using metrics like ROI, CPA, and attribution modeling

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience working in a global financial institution like JPMorgan Chase
• Certification in Google Analytics, Google Ads, or digital marketing (e.g., from IAB or Google)
• Background in B2B marketing for commercial and investment banking sectors

Required Skills

• Paid media strategy and campaign management
• Digital advertising platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager)
• Data analytics and reporting (Google Analytics, Tableau, Excel)
• Media buying and optimization techniques
• Financial services compliance knowledge
• Project management and cross-functional collaboration
• A/B testing and performance measurement
• Budget forecasting and ROI analysis
• Creative asset development oversight
• Audience segmentation and targeting
• Vendor negotiation and relationship management
• Strategic thinking and problem-solving
• Communication and presentation skills
• Adaptability to fast-paced environments
• Attention to detail in regulated settings

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JPMorgan's internal training programs and tuition reimbursement
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at New York offices
• Flexible work arrangements including hybrid options post-pandemic

JP Morgan Chase is an equal opportunity employer.