Commercial & Investment Banking Marketing-Paid Social Manager

Location: Chicago, IL, United States

Job Family: Mktg Planning and Development

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a Commercial & Investment Banking (CIB) division that powers the growth of businesses worldwide through innovative financing, advisory, and capital markets solutions. As a Paid Social Manager in our CIB Marketing team, you will play a pivotal role in driving brand visibility and client engagement through targeted paid social media campaigns. Based in our Chicago office, you will join a dynamic team focused on leveraging digital channels to connect with corporate executives, institutional investors, and key decision-makers in the financial ecosystem. This position offers the opportunity to contribute to high-impact initiatives that support JP Morgan Chase's position as a trusted partner in commercial and investment banking. In this role, you will lead the planning, execution, and optimization of paid social campaigns across platforms like LinkedIn, Facebook, and Instagram, tailoring strategies to highlight our expertise in areas such as mergers and acquisitions, debt financing, and market insights. You will collaborate closely with content, design, and analytics teams to create compelling ad experiences that resonate with sophisticated B2B audiences while ensuring full compliance with stringent financial regulations. Your work will directly influence lead generation, thought leadership positioning, and overall marketing ROI, contributing to the firm's ambitious growth objectives in a competitive landscape. We seek a strategic thinker with a passion for digital innovation and a deep understanding of the financial services industry. If you thrive in a fast-paced environment where data-driven decisions shape global impact, join JP Morgan Chase to advance your career while helping shape the future of banking. This role not only offers professional growth but also the chance to be part of a collaborative culture that values diversity, inclusion, and excellence.

Key Responsibilities

• Develop and execute paid social media strategies to promote JP Morgan Chase's Commercial & Investment Banking products and services
• Manage end-to-end paid social campaigns across major platforms, including audience targeting, ad creative development, and bidding optimization
• Analyze campaign performance using tools like Google Analytics and platform insights to measure KPIs such as CTR, CPA, and ROAS
• Collaborate with cross-functional teams including content creators, legal, and compliance to ensure all campaigns adhere to financial regulations
• Optimize budgets and allocate resources to maximize reach and engagement with key audiences like corporate clients and institutional investors
• Conduct A/B testing and provide data-driven recommendations to improve campaign effectiveness
• Monitor industry trends and competitor activities in paid social for the financial services sector
• Report on campaign results to senior stakeholders, highlighting insights and opportunities for growth
• Integrate paid social efforts with broader marketing initiatives to support lead generation and brand awareness in CIB

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in paid social media marketing, preferably in financial services or a regulated industry
• Proven track record of managing paid social campaigns on platforms like LinkedIn, Facebook, Instagram, and Twitter
• Strong understanding of social media algorithms, targeting strategies, and performance metrics
• Experience with budget management and ROI analysis for digital advertising
• Knowledge of financial industry regulations such as SEC guidelines and data privacy laws (e.g., GDPR, CCPA)

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience working in investment banking or commercial banking marketing
• Certification in Google Analytics, Facebook Blueprint, or LinkedIn Marketing Solutions
• Familiarity with A/B testing and multivariate campaign optimization
• Prior experience at a large financial institution like JP Morgan Chase

Required Skills

• Expertise in paid social platforms (LinkedIn Ads, Meta Business Suite, Twitter Ads)
• Proficiency in analytics tools (Google Analytics, Facebook Insights, Adobe Analytics)
• Strong data analysis and reporting skills using Excel or Tableau
• Knowledge of digital advertising best practices and compliance in finance
• Creative thinking for ad copy and visual content development
• Project management abilities to handle multiple campaigns simultaneously
• Excellent communication and stakeholder collaboration skills
• Strategic planning and ROI optimization
• Familiarity with CRM systems like Salesforce for lead tracking
• Adaptability to fast-paced, regulated environments
• Attention to detail in budgeting and performance tracking
• Understanding of financial terminology and audience segmentation in banking
• Problem-solving for troubleshooting campaign issues

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers and wellness initiatives at Chicago offices
• Flexible work arrangements, including hybrid remote options

JP Morgan Chase is an equal opportunity employer.