Community and Local Marketing Campaign Marketing Vice President

Location: OH, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a commitment to empowering communities through innovative banking solutions. As a Community and Local Marketing Campaign Marketing Vice President in our Consumer Bank Marketing team, you will play a pivotal role in driving strategic initiatives that connect our brand with local audiences in Ohio. This position involves overseeing the development and execution of targeted campaigns for events, workshops, and community programs, ensuring they align with our mission to deliver accessible financial education and services. You will lead efforts to create compelling content that highlights our consumer banking products, such as checking accounts, mortgages, and investment options, while fostering genuine relationships with diverse local stakeholders. In this high-impact role, you will collaborate closely with regional marketing teams, product specialists, and compliance experts to craft campaigns that resonate with community needs and drive measurable business results. Responsibilities include managing end-to-end campaign lifecycles, from ideation and budgeting to performance analysis and optimization, all while adhering to strict regulatory standards in the financial industry. You will leverage data-driven insights to refine strategies, ensuring initiatives like financial literacy workshops and local sponsorships enhance customer acquisition and loyalty. This position offers the opportunity to influence JP Morgan Chase's community presence in Ohio, contributing to our broader goal of inclusive economic growth. We seek a dynamic leader passionate about marketing in the financial services sector, with the ability to navigate complex stakeholder environments and deliver innovative solutions. Joining JP Morgan Chase means being part of a supportive culture that values professional growth, work-life balance, and impactful contributions to society. If you have a proven track record in local marketing and a deep understanding of consumer banking, this role provides a platform to advance your career while making a tangible difference in communities across Ohio.

Key Responsibilities

• Develop and execute strategic marketing campaigns for local events, workshops, and community initiatives within the Consumer Bank division
• Oversee content creation and messaging to promote JP Morgan Chase's financial products and services at the community level
• Collaborate with regional teams to align local marketing efforts with national Consumer Bank strategies
• Manage vendor relationships and budgets for event production, ensuring cost-effective and high-impact outcomes
• Analyze campaign performance using metrics like engagement rates, lead generation, and ROI to optimize future initiatives
• Ensure all marketing materials comply with JP Morgan Chase's brand guidelines and financial regulatory standards
• Lead cross-functional teams to integrate digital and traditional marketing channels for local outreach
• Foster partnerships with local organizations, nonprofits, and influencers to enhance community impact
• Monitor market trends and consumer behaviors in the financial services sector to inform campaign strategies

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• 8+ years of experience in marketing, with a focus on community engagement and local campaigns in the financial services industry
• Proven track record of leading strategic campaign development for consumer banking initiatives
• Strong understanding of regulatory requirements in financial marketing, including compliance with banking laws and consumer protection standards
• Experience managing budgets for local marketing events and workshops exceeding $500K annually
• Demonstrated ability to collaborate with cross-functional teams in a large corporate environment like JP Morgan Chase

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience in digital marketing tools and analytics specific to community outreach in banking
• Prior work with diverse communities and knowledge of inclusive marketing practices
• Familiarity with JP Morgan Chase's consumer banking products and services

Required Skills

• Strategic campaign planning and execution
• Content development for marketing materials
• Budget management and financial forecasting
• Regulatory compliance in financial services
• Data analytics and performance measurement (e.g., Google Analytics, CRM tools)
• Project management and cross-functional collaboration
• Community engagement and relationship building
• Digital marketing proficiency (social media, email campaigns)
• Brand storytelling and messaging alignment
• Event planning and logistics coordination
• Stakeholder communication and presentation skills
• Adaptability to fast-paced corporate environments
• Knowledge of consumer banking trends
• Inclusive marketing practices for diverse audiences
• Vendor negotiation and contract management

Benefits

• Competitive base salary and performance-based annual bonuses
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers and wellness initiatives at select locations
• Flexible work arrangements, including hybrid options in Ohio offices

JP Morgan Chase is an equal opportunity employer.