Consumer Bank Marketing Engagement & Communication Associate

Location: OH, United States

Job Family: Marketing Strategy

About the Role

At JPMorgan Chase, we are at the forefront of redefining consumer banking experiences, and our Consumer Bank Marketing team plays a pivotal role in engaging millions of customers across our extensive network. As a Consumer Bank Marketing Engagement & Communication Associate based in Columbus, OH, you will lead the creative execution of high-impact marketing initiatives designed to enhance customer interactions in our 5,000 retail branches. Partnering closely with strategy teams, you will translate innovative concepts into tangible campaigns that drive foot traffic, product adoption, and long-term loyalty in the competitive financial services landscape. This role offers the opportunity to work on diverse projects, from digital in-branch experiences to personalized communication strategies, all while upholding our commitment to ethical banking practices and regulatory compliance. In this dynamic position, you will collaborate with cross-functional partners including creative agencies, branch operations, and data analytics teams to develop and deploy engaging content that resonates with diverse customer segments. Your responsibilities will include overseeing the production of multimedia assets, such as interactive displays and targeted email series, while ensuring seamless integration with JPMorgan Chase's broader digital ecosystem. You will leverage customer insights and performance metrics to refine campaigns, contributing to our goal of delivering personalized, value-driven experiences that strengthen trust in our consumer banking offerings like checking accounts, credit cards, and mortgages. Joining JPMorgan Chase means becoming part of a global leader in financial services, where innovation meets stability. This role is ideal for a creative marketer passionate about the intersection of finance and customer engagement, offering exposure to cutting-edge tools and mentorship from industry experts. With opportunities for career growth in a supportive environment, you will help shape the future of how millions interact with their bank, fostering deeper relationships and driving sustainable business growth.

Key Responsibilities

• Lead the creative execution of engagement marketing campaigns across JP Morgan Chase's 5,000 retail branches to drive customer interaction and loyalty
• Partner closely with marketing strategy teams to develop and implement innovative communication plans tailored to consumer banking products
• Collaborate with creative agencies and internal design teams to produce compelling content, including digital displays, email campaigns, and in-branch materials
• Monitor campaign performance using key metrics such as engagement rates, foot traffic, and conversion data to optimize future initiatives
• Ensure all marketing communications align with JP Morgan Chase's brand guidelines and regulatory requirements in the financial services industry
• Coordinate with branch operations leaders to roll out localized engagement tactics that resonate with diverse customer segments
• Analyze market trends and customer feedback to recommend enhancements to engagement strategies
• Manage project timelines, budgets, and resources for multiple concurrent marketing projects
• Foster relationships with key stakeholders to align marketing efforts with broader business objectives in consumer banking

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in marketing, communications, or engagement roles within the financial services industry
• Proven track record in leading creative execution for multi-channel marketing campaigns
• Strong understanding of retail banking operations and customer engagement strategies
• Experience partnering with cross-functional teams including strategy, design, and operations
• Proficiency in project management tools and methodologies

Preferred Qualifications

• MBA or advanced degree in Marketing or related field
• Experience in the banking or financial services sector, particularly with consumer products
• Knowledge of digital marketing platforms and analytics tools like Google Analytics or Adobe Analytics
• Previous work with large-scale retail networks or branch-based marketing initiatives
• Certification in digital marketing or content strategy (e.g., Google Digital Garage or HubSpot)

Required Skills

• Creative content development and storytelling
• Project management and organizational skills
• Analytical thinking for campaign performance evaluation
• Communication and presentation abilities
• Collaboration and stakeholder management
• Knowledge of financial services regulations (e.g., FDIC, CFPB guidelines)
• Digital marketing tools (e.g., Adobe Creative Suite, CRM systems)
• Data analysis and reporting (e.g., Excel, Tableau)
• Customer-centric mindset and empathy
• Adaptability to fast-paced environments
• Brand management and consistency
• Problem-solving and innovation
• Time management and prioritization
• Research and trend analysis
• Leadership in cross-functional teams

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JPMorgan Chase's internal training programs
• Employee stock purchase plan and financial wellness resources
• Flexible work arrangements and hybrid work options
• Access to wellness programs, gym memberships, and mental health support

JP Morgan Chase is an equal opportunity employer.