Consumer Bank Marketing Retention Lead Vice President

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

As the Consumer Bank Marketing Retention Lead Vice President at JP Morgan Chase, you will play a pivotal role in safeguarding and growing our extensive consumer banking customer base. Reporting to the Head of Consumer Marketing, you will spearhead initiatives to enhance customer loyalty and reduce churn across our suite of products, including Chase checking and savings accounts, credit cards, mortgages, and auto loans. Leveraging your expertise in data-driven marketing, you will craft innovative retention strategies that resonate with diverse customer segments, ensuring JP Morgan remains the trusted partner in their financial journeys. This position is based in our dynamic New York office, where you'll collaborate with elite teams in a collaborative, high-impact environment. Your core responsibilities will include leading the development of multi-channel retention campaigns, from personalized digital outreach to targeted loyalty incentives, all while adhering to stringent financial regulations. You will harness advanced analytics to predict and prevent customer attrition, optimizing campaigns for maximum engagement and ROI. By integrating cutting-edge technologies like AI-powered personalization, you'll drive measurable improvements in key metrics such as net promoter scores and customer lifetime value. This role demands a strategic mindset to align retention efforts with broader business objectives, including sustainable growth in a competitive financial services landscape. At JP Morgan Chase, we value innovation and inclusion, offering you the chance to contribute to one of the world's leading financial institutions. You'll mentor a talented team, foster cross-departmental partnerships, and stay ahead of industry trends to keep our retention strategies at the forefront. If you thrive in a fast-paced setting and are passionate about transforming customer experiences in banking, this Vice President role provides an unparalleled platform to make a lasting impact.

Key Responsibilities

• Develop and execute comprehensive retention marketing strategies for JP Morgan Chase's consumer banking portfolio to minimize customer attrition and enhance lifetime value
• Lead the design of targeted campaigns using data insights to re-engage at-risk customers across channels like email, mobile app, and direct mail
• Collaborate with product, analytics, and compliance teams to ensure retention initiatives align with business goals and regulatory standards
• Analyze customer behavior data to identify churn patterns and recommend proactive retention tactics, such as personalized offers and loyalty programs
• Oversee the budgeting and performance tracking of retention programs, reporting KPIs like retention rate, engagement metrics, and cost per retained customer to senior leadership
• Innovate new approaches to customer loyalty, integrating emerging technologies like AI and machine learning for predictive personalization
• Mentor and manage a team of marketing professionals, fostering a culture of data-driven decision-making
• Partner with external vendors to enhance retention tools and ensure seamless integration with JP Morgan's digital banking platforms
• Conduct market research on competitor retention strategies in the financial services sector to maintain a competitive edge

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field; Master's degree or MBA preferred
• 8+ years of experience in marketing, with at least 5 years focused on customer retention strategies in the financial services industry
• Proven track record of leading cross-functional teams to develop and execute retention campaigns that drive customer loyalty and reduce churn
• Deep understanding of consumer banking products such as checking, savings, credit cards, and mortgages
• Experience with data analytics and marketing automation tools to measure campaign effectiveness and ROI
• Strong knowledge of regulatory requirements in financial marketing, including FDIC, CFPB, and data privacy laws like GDPR and CCPA

Preferred Qualifications

• Experience working at a major financial institution like JP Morgan Chase or similar
• Advanced certification in digital marketing or customer relationship management (e.g., Google Analytics, Salesforce Certified Marketing Cloud)
• Background in A/B testing and personalization strategies for high-volume customer segments
• Familiarity with AI-driven marketing tools for predictive retention modeling

Required Skills

• Strategic marketing planning and execution
• Customer segmentation and personalization techniques
• Data analytics and interpretation using tools like SQL, Tableau, or Google Analytics
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Manager)
• Financial product knowledge in consumer banking
• Leadership and team management
• Cross-functional collaboration and stakeholder management
• Regulatory compliance in financial marketing
• A/B testing and campaign optimization
• Predictive modeling and AI/ML applications in marketing
• Budgeting and ROI analysis
• Strong written and verbal communication
• Problem-solving and critical thinking
• Adaptability to fast-paced environments
• Project management methodologies like Agile

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance coverage
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs and tuition reimbursement
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at JP Morgan locations
• Flexible work arrangements including hybrid options in New York

JP Morgan Chase is an equal opportunity employer.