Digital Execution Business System Analyst

Location: Newark, DE, United States

Job Family: Marketing Delivery

About the Role

At JP Morgan Chase, we are at the forefront of digital innovation in the financial services industry, and our Marketing Delivery team plays a pivotal role in executing high-impact digital campaigns that drive customer engagement and business growth. As a Digital Execution Business System Analyst, you will join a dynamic team focused on delivering seamless digital experiences through owned channels such as email and ads. Based in Newark, DE, this role offers the opportunity to leverage your expertise in system analysis to support marketing initiatives for our world-class banking, investment, and asset management services. You will bridge the gap between business needs and technical solutions, ensuring campaigns are efficient, compliant, and optimized for the unique demands of the financial sector. In this position, you will analyze complex requirements for digital campaign execution, collaborating closely with marketing strategists, IT developers, and compliance experts to implement robust workflows. Your subject matter expertise in owned channels will be crucial for integrating platforms like Salesforce Marketing Cloud and Google Ads, while adhering to stringent regulations such as FINRA and data privacy laws. You will conduct thorough testing, monitor performance analytics, and provide actionable insights to enhance personalization and targeting for JP Morgan Chase's diverse customer base, from retail banking clients to institutional investors. We value professionals who thrive in a collaborative, innovative environment and are passionate about using technology to elevate customer experiences in finance. This role not only offers exposure to cutting-edge digital tools but also the chance to contribute to initiatives that shape the future of financial marketing at one of the world's leading institutions. If you have a blend of analytical prowess and marketing acumen, join us to make a meaningful impact on how JP Morgan Chase connects with its global audience.

Key Responsibilities

• Analyze business requirements for digital campaigns across owned channels like email and ads, ensuring alignment with JP Morgan Chase's marketing strategies
• Collaborate with marketing teams to design and execute digital execution workflows, optimizing for customer engagement in financial products
• Serve as subject matter expert on platform integrations for tools such as Salesforce Marketing Cloud or Google Ads
• Conduct system testing and quality assurance for campaign deployments to ensure compliance with financial industry standards
• Monitor campaign performance metrics, providing insights to improve ROI and customer acquisition in banking services
• Facilitate requirements gathering sessions with stakeholders to translate business needs into technical specifications
• Troubleshoot and resolve issues in digital execution systems, minimizing downtime for high-volume marketing initiatives
• Support the development of scalable processes for personalized digital communications in a regulated financial environment
• Document system processes and create training materials for team members on digital channel best practices

Required Qualifications

• Bachelor's degree in Business, Marketing, Information Technology, or a related field
• Minimum of 3-5 years of experience as a Business Systems Analyst in digital marketing or campaign execution
• Proven expertise in owned digital channels including email marketing platforms and digital advertising systems
• Strong understanding of financial services regulations such as GDPR, CCPA, and FINRA compliance for marketing campaigns
• Experience with data analytics tools and CRM systems in a banking or financial environment
• Ability to collaborate with cross-functional teams including marketing, IT, and compliance

Preferred Qualifications

• Advanced certification in digital marketing (e.g., Google Analytics, HubSpot)
• Experience working in a large financial institution like JP Morgan Chase
• Knowledge of agile methodologies and project management tools like Jira
• Familiarity with A/B testing and personalization strategies in email and ad campaigns

Required Skills

• Proficiency in email marketing platforms (e.g., Salesforce Marketing Cloud, Marketo)
• Expertise in digital advertising tools (e.g., Google Ads, Adobe Experience Manager)
• Strong analytical skills using SQL, Excel, and data visualization tools like Tableau
• Knowledge of CRM systems such as Salesforce in financial services contexts
• Understanding of API integrations and automation scripting (e.g., Python basics)
• Excellent communication and stakeholder management abilities
• Project management skills with agile and waterfall methodologies
• Attention to detail for compliance and error-free campaign execution
• Problem-solving in fast-paced, high-stakes environments
• Familiarity with A/B testing and multivariate analysis
• Regulatory knowledge in financial marketing (e.g., TCPA, CAN-SPAM)
• Team collaboration and cross-functional leadership
• Technical documentation and process mapping expertise
• Adaptability to evolving digital technologies

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for career growth
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements and hybrid office options
• Access to JP Morgan Chase's global mobility and relocation assistance

JP Morgan Chase is an equal opportunity employer.