Executive Director, Chase Auto Commercial Solutions Marketing

Location: Wilmington, DE, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a global leader in financial services, and our Chase Auto division stands at the forefront of auto financing with over $85 billion in assets under management and strategic partnerships with 75% of U.S. franchised dealers. As the Executive Director of Chase Auto Commercial Solutions Marketing, you will play a pivotal role in shaping the marketing strategy for our commercial auto lending products. Based in Wilmington, DE, this position offers the opportunity to lead innovative campaigns that drive business growth, enhance dealer relationships, and solidify our position in the competitive auto finance market. You will report to senior leadership within the Consumer Banking division and collaborate across functions to deliver measurable results in a dynamic, fast-paced environment. Your primary focus will be on developing and executing multi-channel marketing strategies tailored to commercial clients, including franchised auto dealers and fleet operators. This involves leveraging consumer insights, market data, and JP Morgan Chase's robust analytics capabilities to create compelling narratives around our financing solutions. You will oversee the full marketing lifecycle, from ideation and content creation to performance tracking and optimization, ensuring alignment with broader business goals such as increasing loan volumes and expanding market share. In this role, you will also champion digital transformation initiatives, integrating emerging technologies like AI-driven personalization to engage our B2B audience more effectively. We seek a visionary leader with deep expertise in financial services marketing, particularly in the auto sector, who thrives on innovation and cross-functional collaboration. At JP Morgan Chase, you will have access to world-class resources, including advanced data platforms and a global network of experts, to amplify your impact. This position not only offers professional growth but also the chance to contribute to a team that empowers millions of customers through accessible and reliable auto financing solutions. Join us in Wilmington, DE, and help drive the future of commercial auto marketing at one of the world's most admired financial institutions.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for Chase Auto Commercial Solutions to drive growth in dealer partnerships and loan originations
• Lead the creation of targeted campaigns promoting auto financing products to U.S. franchised dealers, leveraging data analytics to optimize reach and engagement
• Collaborate with sales, product, and compliance teams to align marketing efforts with business objectives and regulatory requirements
• Oversee the management of marketing budgets, ensuring efficient allocation across digital, print, and event-based initiatives
• Analyze market trends, competitor activities, and customer feedback to refine commercial auto financing offerings and messaging
• Build and maintain relationships with key dealer networks, representing JP Morgan Chase at industry conferences and partnership events
• Drive innovation in marketing channels, including digital platforms, to enhance visibility among commercial auto clients
• Measure and report on campaign performance using KPIs such as lead generation, conversion rates, and asset growth
• Mentor a team of marketing professionals, fostering a culture of creativity and accountability
• Ensure all marketing materials comply with financial services regulations and JP Morgan Chase brand standards

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field
• Minimum of 10 years of progressive experience in marketing strategy within the financial services or automotive financing industry
• Proven track record of leading large-scale marketing campaigns for commercial products in a B2B environment
• Deep understanding of auto financing regulations, dealer networks, and commercial lending practices
• Experience managing budgets exceeding $5 million for marketing initiatives
• Strong analytical skills with proficiency in data-driven decision-making for marketing ROI
• Ability to travel up to 25% for dealer partnerships and industry events

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Prior experience at a major financial institution like JP Morgan Chase or similar
• Knowledge of digital marketing trends in fintech and auto sector
• Leadership experience in cross-functional teams involving sales, product, and compliance
• Familiarity with CRM systems and marketing automation tools specific to financial services

Required Skills

• Strategic marketing planning
• Data analytics and ROI measurement
• B2B marketing expertise
• Financial services knowledge
• Auto industry trends awareness
• Leadership and team management
• Budgeting and financial acumen
• Digital marketing proficiency
• Stakeholder relationship building
• Regulatory compliance understanding
• Project management
• Creative content development
• CRM software usage (e.g., Salesforce)
• Market research and competitive analysis
• Public speaking and presentation skills

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan Chase's learning programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at select locations
• Relocation assistance for eligible roles in Wilmington, DE

JP Morgan Chase is an equal opportunity employer.