Executive Director - Marketing Transformation Delivery Manager

Location: New York, NY, United States

Job Family: Product Portfolio & Delivery

About the Role

At JP Morgan Chase, we are at the forefront of financial services innovation, and our Card Marketing team plays a pivotal role in driving customer acquisition and engagement through world-class campaigns. As an Executive Director - Marketing Transformation Delivery Manager, you will lead transformative initiatives to elevate campaign activation, ensuring seamless integration of strategy, technology, and execution. Reporting to the Head of Card Marketing, you will spearhead efforts to modernize marketing processes, leveraging data analytics and digital tools to deliver personalized experiences that comply with stringent financial regulations while boosting business growth. This role is based in our dynamic New York office, where you'll collaborate with elite teams to shape the future of consumer banking. Your primary focus will be on orchestrating end-to-end delivery of marketing transformations, from ideation to measurement. You'll partner with product managers, data scientists, and compliance experts to implement agile frameworks that accelerate campaign launches and optimize performance across channels like email, digital ads, and mobile. By analyzing key metrics such as customer response rates and conversion funnels, you'll provide actionable insights to refine strategies that align with JP Morgan Chase's commitment to ethical marketing and customer trust. This position demands a strategic mindset to navigate complex stakeholder environments and drive organizational change in a fast-paced, regulated industry. We seek a visionary leader passionate about financial services marketing, with the ability to inspire teams and foster innovation. In this role, you'll contribute to JP Morgan Chase's broader mission of empowering clients through superior experiences, while advancing your career in a supportive environment that values diversity, inclusion, and professional growth. Join us to make a lasting impact on how millions engage with our card products.

Key Responsibilities

• Lead the transformation of marketing processes to enhance campaign activation efficiency and effectiveness in JP Morgan Chase's Card Marketing division
• Collaborate with cross-functional teams including product, technology, compliance, and analytics to deliver innovative marketing solutions
• Oversee the end-to-end delivery of marketing initiatives, ensuring alignment with business objectives and regulatory standards
• Drive the adoption of agile practices and digital tools to accelerate campaign launches and improve ROI
• Analyze marketing performance metrics and provide insights to optimize customer engagement and acquisition strategies
• Manage stakeholder relationships across senior leadership to secure resources and alignment for transformation projects
• Develop and implement change management strategies to support the rollout of new marketing capabilities
• Ensure all marketing activities comply with JP Morgan Chase's risk management frameworks and financial industry regulations
• Mentor and develop team members to build a high-performing marketing delivery organization

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• 10+ years of experience in marketing transformation, campaign management, or digital marketing within the financial services industry
• Proven track record of leading cross-functional teams in delivering marketing initiatives for consumer products like credit cards
• Deep understanding of regulatory compliance in financial marketing, including U.S. banking regulations such as FCRA and TCPA
• Experience with agile methodologies and project management tools in a high-stakes corporate environment
• Strong analytical skills with proficiency in data-driven decision-making for marketing optimization

Preferred Qualifications

• Experience working at a major financial institution like JP Morgan Chase or similar
• Certification in digital marketing (e.g., Google Analytics, HubSpot) or project management (e.g., PMP)
• Background in consumer card products and personalization strategies
• Knowledge of emerging technologies like AI and machine learning in marketing automation

Required Skills

• Marketing strategy and campaign management
• Project management and agile methodologies
• Data analytics and performance measurement
• Digital marketing tools (e.g., Adobe Experience Manager, Salesforce Marketing Cloud)
• Regulatory compliance in financial services
• Cross-functional leadership and stakeholder management
• Change management and process optimization
• Customer segmentation and personalization techniques
• Risk assessment and mitigation
• Strategic planning and execution
• Communication and presentation skills
• Problem-solving and critical thinking
• Team building and mentoring
• Financial acumen and budgeting
• Innovation in marketing technology

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs and tuition reimbursement
• Wellness programs including gym memberships and mental health support
• Employee stock purchase plan and financial planning services
• Flexible work arrangements and hybrid office options in New York

JP Morgan Chase is an equal opportunity employer.