Experience Design, Vice President - Platform Designer, Customer Acquisition & Onboarding

Location: New York, NY, United States

Job Family: User Experience Design

About the Role

At JP Morgan Chase, we are redefining the future of financial services through innovative digital experiences that empower millions of customers worldwide. As an Experience Design Vice President - Platform Designer in Customer Acquisition & Onboarding, you will lead the strategic design of user-centric platforms that streamline how new clients discover, join, and engage with Chase's banking and wealth management services. Based in our vibrant New York office, you will play a pivotal role in creating inclusive, accessible, and frictionless onboarding journeys that build trust and drive business growth in a highly competitive fintech landscape. Your work will directly impact how we acquire and retain customers, leveraging cutting-edge design to navigate the complexities of financial regulations while delivering seamless, personalized experiences across mobile, web, and emerging channels. In this leadership position, you will collaborate closely with product managers, data scientists, engineers, and compliance experts to ideate, prototype, and iterate on acquisition funnels that reduce barriers to entry and enhance user satisfaction. Drawing on your deep expertise in UX strategy, you will conduct research to understand diverse customer needs—from first-time savers to affluent investors—and translate insights into intuitive designs that prioritize security, simplicity, and inclusivity. At JP Morgan Chase, we value designs that not only meet but exceed industry standards, incorporating AI-driven personalization and biometric verification to make onboarding as effortless as it is secure. You will also contribute to our design system, ensuring consistency and scalability across Chase's global portfolio of digital products. We seek a visionary designer passionate about financial inclusion and innovation, with a proven ability to thrive in a dynamic, regulated environment. This role offers the opportunity to influence strategic initiatives at one of the world's leading financial institutions, where your designs will shape how millions interact with their finances. Join us in building experiences that make banking accessible and empowering for all, while advancing your career in a supportive culture that fosters creativity, collaboration, and professional growth.

Key Responsibilities

• Lead the end-to-end design strategy for customer acquisition and onboarding platforms, ensuring innovative, inclusive, and intuitive user experiences that drive engagement and conversion
• Collaborate with product, engineering, and marketing teams to define user journeys, wireframes, and high-fidelity prototypes tailored to JP Morgan Chase's digital banking ecosystem
• Conduct user research, usability testing, and iterative design sprints to optimize onboarding flows for diverse customer segments, including retail and high-net-worth individuals
• Champion accessibility and inclusivity in all design decisions, adhering to WCAG guidelines and JP Morgan's commitment to equitable financial services
• Partner with compliance and risk teams to integrate regulatory requirements (e.g., KYC/AML) seamlessly into user-friendly interfaces without compromising security
• Develop and maintain design systems, patterns, and guidelines to ensure consistency across Chase's customer-facing platforms
• Analyze user data and metrics to refine designs, reducing drop-off rates in acquisition funnels and enhancing overall customer satisfaction
• Mentor junior designers and contribute to the broader UX community at JP Morgan Chase through knowledge sharing and innovation workshops
• Stay abreast of emerging trends in fintech UX, such as AI-driven personalization and biometric authentication, to inform forward-thinking design strategies

Required Qualifications

• Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field; Master's degree preferred
• 8+ years of experience in UX/UI design, with at least 3 years focused on platform or digital product design in financial services or fintech
• Proven track record leading design strategy for customer acquisition and onboarding experiences in a large-scale enterprise environment
• Strong portfolio demonstrating inclusive, user-centered design solutions for complex financial platforms
• Experience collaborating with cross-functional teams including product managers, engineers, and compliance experts in regulated industries
• Deep understanding of accessibility standards (e.g., WCAG) and inclusive design principles to serve diverse customer segments

Preferred Qualifications

• Experience designing for high-stakes financial applications, such as mobile banking apps or wealth management platforms at a major bank
• Familiarity with agile methodologies and design systems used in enterprise settings like Figma or Adobe XD integrations
• Knowledge of financial regulations (e.g., KYC, AML) and how they impact user onboarding flows
• Advanced proficiency in prototyping tools and conducting user research in multicultural, global contexts

Required Skills

• Expertise in user-centered design principles and methodologies
• Proficiency in design tools like Figma, Sketch, Adobe XD, and InVision
• Strong wireframing, prototyping, and visual design capabilities
• Experience with user research techniques including interviews, surveys, and A/B testing
• Knowledge of interaction design and motion graphics for engaging digital experiences
• Understanding of financial services UX challenges, such as secure data handling and trust-building
• Agile and scrum collaboration skills for cross-functional team environments
• Analytical mindset for interpreting user metrics and KPIs in acquisition funnels
• Communication and presentation skills to articulate design rationale to stakeholders
• Problem-solving abilities in complex, regulated environments
• Familiarity with HTML/CSS for design handoff to development teams
• Inclusivity and empathy in designing for diverse global audiences
• Project management skills for leading design initiatives from concept to launch
• Adaptability to fast-paced fintech innovations and regulatory changes

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance with multiple plan options
• 401(k) retirement savings plan with generous company matching contributions
• Paid time off including vacation, sick days, and parental leave
• Professional development stipend for conferences, certifications, and advanced training in UX design
• Hybrid work model with flexibility for remote and in-office collaboration in New York
• Employee stock purchase plan and access to JP Morgan's global wellness programs
• Tuition reimbursement for relevant graduate studies in design or technology fields

JP Morgan Chase is an equal opportunity employer.