Head of Social Media, Asset Management APAC, Vice President

Location: Hong Kong

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a strong presence in asset management, offering innovative solutions to clients across the APAC region. As the Head of Social Media for Asset Management APAC at the Vice President level, you will play a pivotal role in our Marketing Strategy team based in Hong Kong. This position involves leveraging digital platforms to promote our investment products and services, enhancing brand visibility, and driving client engagement in a competitive financial landscape. You will report to the regional head of marketing and collaborate with global teams to ensure our social media initiatives align with JP Morgan's commitment to excellence and integrity. Your primary focus will be on crafting and implementing a dynamic social media strategy tailored to the nuances of APAC markets, including regulatory environments in Hong Kong, Singapore, and beyond. This includes overseeing content creation that educates and engages institutional and retail investors on topics like sustainable investing, market insights, and portfolio strategies. You will lead a team to monitor trends, analyze engagement data, and optimize campaigns to boost JP Morgan Asset Management's digital footprint, while ensuring all activities adhere to strict compliance standards set by bodies like the SFC and MAS. In this role, you will foster innovation by integrating emerging technologies such as AI for personalized content and exploring platforms popular in APAC, like WeChat and Line. Success will be measured by key metrics including follower growth, engagement rates, and lead generation, contributing directly to our goal of building lasting client relationships. Joining JP Morgan Chase means being part of a supportive culture that values diversity, professional growth, and work-life balance, with opportunities to advance in one of the world's most respected financial institutions.

Key Responsibilities

• Develop and execute a comprehensive social media strategy for JP Morgan Asset Management in APAC to enhance brand visibility and client engagement
• Lead the creation and curation of compelling content across platforms like LinkedIn, Twitter, WeChat, and Instagram, tailored to financial audiences
• Collaborate with global marketing teams and regional stakeholders to align social media efforts with broader JP Morgan Chase brand objectives
• Monitor and analyze social media performance metrics, providing insights to optimize campaigns and measure ROI
• Ensure all social media activities comply with regulatory requirements in APAC markets, including data privacy and financial advertising rules
• Manage a team of social media specialists, fostering innovation and professional development
• Build partnerships with influencers, industry experts, and media outlets to amplify JP Morgan's presence in the asset management space
• Respond to social media interactions, addressing client inquiries and managing reputation in real-time
• Integrate social media with other digital and physical channels to promote asset management products and services
• Stay abreast of social media trends and technologies, recommending innovative tools to enhance engagement in the financial sector

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred
• Minimum of 8-10 years of progressive experience in social media management, digital marketing, or brand strategy within the financial services industry
• Proven track record of leading social media campaigns that drive brand engagement and visibility in the APAC region
• Deep understanding of regulatory compliance in financial services, including APAC-specific guidelines for marketing and advertising
• Experience managing cross-functional teams in a fast-paced, global environment
• Strong analytical skills with proficiency in social media analytics tools and metrics
• Fluency in English; proficiency in Mandarin or other APAC languages is highly advantageous

Preferred Qualifications

• MBA or equivalent advanced degree with a focus on digital marketing or finance
• Prior experience working at a major financial institution or asset management firm
• Demonstrated success in leveraging social media to promote investment products and services
• Knowledge of emerging digital trends such as AI-driven content creation and Web3 in finance
• Experience in crisis communication and managing social media during market volatility

Required Skills

• Expertise in social media platforms and tools (e.g., Hootsuite, Sprout Social, LinkedIn Analytics)
• Content creation and storytelling for financial audiences
• Digital marketing strategy development
• Data analytics and performance measurement (e.g., Google Analytics, social listening tools)
• Regulatory compliance in financial services
• Team leadership and project management
• Cross-cultural communication, especially in APAC contexts
• Crisis management and reputation monitoring
• SEO and paid social advertising
• Creative problem-solving
• Strategic thinking and innovation
• Proficiency in Microsoft Office Suite and Adobe Creative Suite
• Knowledge of financial products and asset management trends
• Stakeholder engagement and collaboration
• Adaptability to fast-paced environments

Benefits

• Competitive base salary and performance-based bonus structure
• Comprehensive health, dental, and vision insurance coverage
• Retirement savings plan with generous company matching contributions
• Paid time off including vacation, sick leave, and parental leave
• Professional development opportunities through JP Morgan's internal training programs and tuition reimbursement
• Employee wellness programs, including gym memberships and mental health support
• Flexible work arrangements, including hybrid options in Hong Kong
• Global mobility support for career advancement within JP Morgan Chase

JP Morgan Chase is an equal opportunity employer.