Managing Director, Dealer Retail & Consumer Marketing

Location: Plano, TX, United States

Job Family: Marketing

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a strong presence in automotive finance through our Chase Auto division. As the Managing Director, Dealer Retail & Consumer Marketing, you will play a pivotal role in shaping the marketing landscape for our retail lending products. Based in our state-of-the-art Plano, TX office, you will oversee a dynamic team tasked with crafting and implementing strategies that drive customer acquisition and loyalty in both direct-to-consumer channels and indirect dealer networks. This position demands a visionary leader who can navigate the complexities of the financial services industry, leveraging data insights to fuel innovative campaigns that enhance our brand in the competitive automotive finance market. Your core responsibilities will include directing the full spectrum of marketing activities, from ideation and planning to execution and evaluation. You will collaborate closely with internal stakeholders, including product managers, sales teams, and compliance experts, to ensure all initiatives align with JP Morgan Chase's commitment to ethical practices and regulatory adherence. By analyzing consumer trends and dealer feedback, you will optimize multi-channel efforts—spanning digital platforms, targeted advertising, and partnership programs—to boost engagement and conversion rates. This role offers the opportunity to influence high-impact decisions that support our goal of delivering seamless financing solutions to millions of customers nationwide. We seek a seasoned professional with a passion for marketing in financial services, capable of inspiring a high-performing team while adapting to evolving market dynamics. In this leadership position, you will contribute to JP Morgan Chase's broader mission of empowering economic growth through innovative financial products. Join us in Plano, TX, and be part of a collaborative culture that values diversity, innovation, and professional growth, all while enjoying competitive compensation and comprehensive benefits.

Key Responsibilities

• Lead the development and execution of comprehensive marketing strategies for direct-to-consumer and indirect dealer retail segments at JP Morgan Chase Auto
• Oversee a team of marketing professionals, providing guidance on campaign planning, budgeting, and performance optimization
• Collaborate with sales, product, and compliance teams to align marketing initiatives with business objectives in automotive financing
• Analyze market trends, consumer behavior, and competitive landscapes to inform strategic decisions in retail lending
• Drive innovation in multi-channel campaigns, including digital, social media, and traditional advertising tailored to dealer networks
• Monitor and report on key performance indicators (KPIs) such as customer acquisition, engagement, and conversion rates
• Ensure all marketing activities comply with JP Morgan Chase's ethical standards and financial regulations
• Foster partnerships with external agencies and automotive dealers to enhance brand visibility and retail penetration
• Mentor team members on best practices in financial services marketing and professional development

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field; MBA preferred
• 10+ years of progressive experience in marketing leadership within the financial services industry
• Proven track record of managing teams in consumer and dealer retail marketing strategies
• Deep understanding of automotive finance, retail lending, and consumer credit products
• Experience in developing and executing multi-channel marketing campaigns for B2C and B2B segments
• Strong analytical skills with proficiency in marketing metrics, ROI analysis, and data-driven decision-making
• Ability to lead cross-functional teams in a fast-paced, regulated financial environment

Preferred Qualifications

• Experience working with automotive dealers and retail networks in the U.S. market
• Knowledge of digital marketing trends, including CRM systems and personalization strategies
• Prior leadership role in a major financial institution like JP Morgan Chase
• Familiarity with regulatory compliance in financial marketing (e.g., CFPB guidelines)
• Advanced certification in digital marketing or analytics (e.g., Google Analytics, HubSpot)

Required Skills

• Strategic marketing planning and execution
• Team leadership and talent management
• Data analytics and marketing ROI measurement
• Consumer behavior analysis in financial services
• Digital marketing tools (e.g., Google Analytics, Adobe Analytics)
• CRM software proficiency (e.g., Salesforce, Marketo)
• Budgeting and financial forecasting
• Cross-functional collaboration
• Regulatory compliance knowledge (e.g., FCRA, TILA)
• Project management and agile methodologies
• Creative problem-solving
• Excellent verbal and written communication
• Stakeholder relationship management
• Innovation in campaign development
• Market research and competitive intelligence

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off, including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at Plano campus
• Relocation assistance for eligible candidates

JP Morgan Chase is an equal opportunity employer.