Marketing Campaign Workflow, Product Director - Executive Director

Location: Columbus, OH, United States

Job Family: Product Management

About the Role

At JP Morgan Chase, we are at the forefront of financial innovation, and our Marketing team plays a pivotal role in connecting with clients through cutting-edge campaigns. As the Marketing Campaign Workflow, Product Director - Executive Director, you will lead the evolution of Marketing Connect, our proprietary platform that streamlines campaign orchestration across digital, email, and social channels for our global banking and investment services. Based in Columbus, OH, you will report to senior leadership and drive product excellence by defining a forward-looking roadmap that integrates emerging technologies like AI to enhance personalized client experiences while ensuring strict adherence to financial regulations. Your role will involve inspiring top-tier teams to deliver scalable solutions that boost engagement and ROI for products like Chase Sapphire and J.P. Morgan Wealth Management. In this executive position, you will collaborate with cross-functional partners in Technology, Compliance, and Client Solutions to identify pain points in current workflows and innovate solutions that accelerate time-to-market for marketing initiatives. You will track industry trends, such as the rise of data privacy-focused tools and omnichannel strategies in fintech, to guide product decisions that keep JP Morgan Chase competitive. By leveraging analytics and user insights, you will optimize Marketing Connect for efficiency, ensuring seamless integration with our core banking systems and third-party tools, all while mitigating risks in a highly regulated environment. This role demands a visionary leader passionate about the intersection of marketing and technology in financial services. You will foster a culture of innovation, mentor emerging talent, and represent the product vision in executive forums, contributing to JP Morgan Chase's mission of empowering clients to achieve their financial goals. Join us to shape the future of marketing at one of the world's leading financial institutions.

Key Responsibilities

• Define and execute the strategic roadmap for Marketing Connect, ensuring alignment with JP Morgan Chase's broader digital transformation goals
• Lead and inspire high-performing teams of product managers, engineers, and marketers to drive excellence in campaign workflow tools
• Monitor emerging market trends in financial services marketing, such as AI-driven personalization and omnichannel strategies, to inform product innovation
• Collaborate with executive stakeholders to prioritize features that enhance customer engagement and compliance in banking products
• Oversee the end-to-end product lifecycle, from ideation to launch, for marketing automation platforms
• Analyze performance metrics and user feedback to iterate on Marketing Connect, optimizing for efficiency and ROI in financial campaigns
• Ensure all product developments adhere to JP Morgan Chase's risk management and data privacy standards
• Foster partnerships with internal teams like Compliance, Technology, and Client Solutions to integrate seamless workflows
• Drive thought leadership by presenting product strategies at industry forums and internal leadership meetings

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field; Master's degree or MBA preferred
• 10+ years of experience in product management, marketing technology, or campaign workflow systems within the financial services industry
• Proven track record of leading cross-functional teams to deliver innovative marketing solutions at a large-scale enterprise level
• Deep understanding of regulatory compliance in financial marketing, including GDPR, CCPA, and SEC guidelines
• Experience with agile methodologies and product roadmap development in a fast-paced environment
• Strong analytical skills with proficiency in data-driven decision-making for marketing optimization

Preferred Qualifications

• Experience at a major financial institution like JP Morgan Chase or similar
• Certification in product management (e.g., PMP, CSM) or marketing automation tools
• Background in AI/ML applications for personalized marketing campaigns
• International experience managing global marketing workflows

Required Skills

• Product roadmap development
• Strategic planning and execution
• Team leadership and motivation
• Market trend analysis in financial services
• Agile and Scrum methodologies
• Data analytics and KPI tracking
• Marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Manager)
• Regulatory compliance knowledge (e.g., FINRA, SEC)
• Cross-functional collaboration
• AI and machine learning for marketing personalization
• Stakeholder management at executive levels
• Problem-solving and innovation
• Communication and presentation skills
• Project management tools (e.g., Jira, Asana)
• Customer-centric design thinking

Benefits

• Competitive base salary and performance-based annual bonuses
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development programs, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers, wellness programs, and mental health support
• Flexible work arrangements, including hybrid options in Columbus, OH

JP Morgan Chase is an equal opportunity employer.