Marketing Senior Associate

Location: Columbus, OH, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a commitment to innovation and client-centric solutions. The Engagement Marketing team within our Consumer & Community Banking division is seeking a talented Marketing Senior Associate to drive strategies that deepen relationships with our affluent banking clients. Based in Columbus, OH, this role is pivotal in crafting targeted campaigns that resonate with high-net-worth individuals, leveraging our extensive suite of banking, investment, and wealth management services. As a key contributor, you will play a vital role in enhancing client loyalty and acquisition in a competitive financial landscape. In this position, you will develop end-to-end marketing strategies focused on engagement, utilizing data insights to personalize experiences for affluent clients. Responsibilities include collaborating with product teams to promote offerings like premium checking accounts, credit solutions, and advisory services, while ensuring adherence to strict regulatory standards. You will analyze performance metrics to refine campaigns across digital, email, and experiential channels, contributing to JP Morgan Chase's goal of delivering exceptional value in private banking. The ideal candidate thrives in a dynamic environment, combining creative flair with analytical rigor to influence business outcomes. This role offers the opportunity to grow within one of the world's most respected financial institutions, impacting how we serve affluent clients nationwide. Join us to innovate in marketing and help shape the future of banking at JP Morgan Chase.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to enhance engagement with affluent banking clients at JP Morgan Chase
• Collaborate with cross-functional teams including product, sales, and compliance to align marketing efforts with business goals
• Analyze client data and market trends to identify opportunities for personalized campaigns targeting high-net-worth individuals
• Create and manage content for digital channels, email campaigns, and events tailored to affluent banking services
• Measure campaign performance using KPIs such as engagement rates, conversion metrics, and ROI, and optimize strategies accordingly
• Support the launch of new affluent banking products through targeted marketing initiatives
• Ensure all marketing activities comply with JP Morgan Chase's standards and financial industry regulations
• Conduct market research on competitor strategies in private banking and wealth management
• Build relationships with internal stakeholders to foster innovative marketing approaches for client retention and acquisition

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in marketing strategy, preferably in financial services or banking
• Proven track record in developing and executing engagement strategies for high-net-worth clients
• Strong understanding of affluent banking products and client needs in the financial industry
• Experience with data-driven marketing tools and analytics platforms
• Excellent project management skills with the ability to handle multiple initiatives

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Prior experience at a major financial institution like JP Morgan Chase
• Knowledge of regulatory compliance in financial marketing (e.g., SEC, FINRA guidelines)
• Familiarity with CRM systems such as Salesforce or Marketo in a banking context

Required Skills

• Strategic marketing planning
• Data analytics and interpretation
• Digital marketing tools (e.g., Google Analytics, Adobe Analytics)
• Content creation and storytelling
• Project management
• Cross-functional collaboration
• Customer segmentation and personalization
• Financial product knowledge
• Regulatory compliance awareness
• CRM software proficiency (e.g., Salesforce)
• Creative problem-solving
• Communication and presentation skills
• Market research methodologies
• Budget management
• Agile methodology in marketing

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at Columbus locations
• Flexible work arrangements, including hybrid options for work-life balance

JP Morgan Chase is an equal opportunity employer.