Marketing Strategy Lead, Consumer Bank (Paid Media)-Vice President

Location: Columbus, OH, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are at the forefront of redefining the future of banking, and our Consumer Bank division is pivotal in driving household growth through innovative marketing strategies. As the Marketing Strategy Lead, Consumer Bank (Paid Media) - Vice President, you will spearhead the development and leadership of acquisition marketing programs aimed at expanding new-to-deposit households via paid advertising channels. Based in our Columbus, OH office, this role offers the opportunity to shape high-impact campaigns that leverage cutting-edge digital media to attract and convert prospective customers in a competitive financial services landscape. You will report to the Head of Acquisition Marketing and collaborate closely with product, analytics, and compliance teams to ensure strategies align with JP Morgan Chase's commitment to responsible banking and customer-centric innovation. Your core responsibilities will include crafting data-informed paid media strategies across platforms like Google, Meta, and programmatic networks, while optimizing for key metrics such as cost per acquisition and return on ad spend. In this vice president-level position, you will lead a team of marketing professionals, manage multimillion-dollar budgets, and integrate emerging trends like AI-driven targeting and privacy-first advertising to drive sustainable growth. Success in this role demands a blend of strategic vision and tactical execution, with a keen eye on regulatory compliance to navigate the complexities of financial services marketing. You will also conduct ongoing performance reviews, A/B testing, and market analysis to refine programs that not only meet but exceed deposit growth targets. Joining JP Morgan Chase means becoming part of a global leader in financial services, where your expertise in paid media will contribute to empowering millions of customers. This position is ideal for a seasoned marketer passionate about the intersection of technology, finance, and consumer behavior, offering ample opportunities for career advancement within our dynamic organization. We value diversity, inclusion, and work-life balance, providing a supportive environment to thrive in Columbus, a hub for our consumer banking operations.

Key Responsibilities

• Develop and execute comprehensive paid media strategies to drive new-to-deposit household acquisition for JP Morgan Chase's Consumer Bank
• Lead the planning, budgeting, and optimization of paid advertising campaigns across channels like search, social, display, and video
• Collaborate with data analytics teams to measure campaign performance, leveraging metrics such as CAC, ROAS, and conversion rates
• Partner with creative and content teams to ensure messaging aligns with brand standards and regulatory requirements in financial services
• Conduct market research and competitive analysis to identify opportunities for innovative acquisition programs
• Manage vendor relationships and negotiate with media partners to maximize budget efficiency
• Provide strategic insights to senior leadership on paid media trends impacting consumer banking growth
• Ensure all campaigns comply with JP Morgan Chase's risk management and compliance protocols
• Mentor junior team members and foster a culture of innovation within the marketing strategy group

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field
• 8+ years of experience in marketing strategy, with a focus on paid media and acquisition campaigns in the financial services industry
• Proven track record of leading cross-functional teams to deliver measurable growth in customer acquisition, particularly in deposit or banking products
• Deep expertise in digital advertising platforms such as Google Ads, Meta Ads, and programmatic media buying
• Strong analytical skills with experience using data-driven tools to optimize marketing ROI in a regulated environment
• Familiarity with financial regulations including GDPR, CCPA, and banking compliance standards

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience working at a major financial institution like JP Morgan Chase or similar
• Certification in Google Analytics, Google Ads, or digital marketing (e.g., from Google or IAB)
• Background in consumer banking marketing, with emphasis on household growth strategies

Required Skills

• Paid media strategy and campaign management
• Digital advertising platforms (Google Ads, Meta Business Suite, DV360)
• Data analytics and performance measurement (Google Analytics, Tableau)
• Financial modeling for ROI and budget forecasting
• Regulatory compliance in financial marketing
• Cross-functional collaboration and stakeholder management
• Market research and competitive intelligence
• Creative brief development and A/B testing
• Leadership and team mentoring
• Strategic planning and execution
• Customer acquisition funnel optimization
• Vendor negotiation and contract management
• Problem-solving in fast-paced environments
• Communication and presentation skills

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at Columbus location
• Flexible work arrangements including hybrid options

JP Morgan Chase is an equal opportunity employer.