Marketing Strategy Lead, Consumer Bank-Vice President

Location: Columbus, OH, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a strong commitment to innovation and customer-centric solutions in consumer banking. As the Marketing Strategy Lead, Consumer Bank-Vice President, you will play a pivotal role in shaping our acquisition strategies to grow new-to-deposit households. Based in our Columbus, OH office, this position involves leading high-impact marketing programs across paid channels like digital ads and social media, as well as owned channels such as email campaigns and website personalization. You will leverage your expertise in the financial services industry to drive measurable growth, ensuring all initiatives align with our brand values and regulatory requirements, including those from the FDIC and CFPB. In this Vice President-level role, you will collaborate closely with analytics, product, and compliance teams to develop data-driven strategies that enhance customer acquisition for deposit products like checking and savings accounts. Your responsibilities will include overseeing campaign budgeting, performance optimization through A/B testing, and providing strategic insights to senior leadership. With JP Morgan Chase's vast resources and global reach, you will have the opportunity to influence initiatives that serve millions of customers, utilizing advanced tools like Salesforce and Google Analytics to track ROI and refine targeting based on consumer behavior trends in the competitive banking landscape. We seek a strategic thinker passionate about financial services marketing, with a proven ability to deliver results in a regulated environment. This role offers significant professional growth within one of the world's most admired financial institutions, where you can contribute to innovative programs that build long-term customer relationships and support JP Morgan Chase's mission of empowering economic progress.

Key Responsibilities

• Develop and lead comprehensive acquisition marketing programs to drive new-to-deposit household growth across paid and owned channels
• Collaborate with cross-functional teams, including product, analytics, and compliance, to align strategies with business objectives
• Analyze market trends and consumer behavior in the financial services industry to inform marketing initiatives
• Optimize campaign performance using data analytics tools to maximize ROI and customer acquisition
• Oversee budgeting and resource allocation for marketing programs, ensuring alignment with JP Morgan Chase's fiscal goals
• Lead A/B testing and experimentation to refine messaging and targeting for deposit products
• Ensure all marketing activities comply with regulatory standards and JP Morgan Chase's brand guidelines
• Present strategic insights and performance reports to senior leadership to guide future decisions
• Mentor junior team members and foster a culture of innovation in consumer banking marketing

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field
• 8+ years of experience in marketing strategy, with a focus on consumer banking or financial services
• Proven track record in developing and executing acquisition marketing programs that drive customer growth
• Deep understanding of paid media channels (e.g., digital advertising, SEO/SEM) and owned channels (e.g., email, website optimization)
• Experience analyzing marketing performance metrics and ROI in a data-driven environment
• Strong knowledge of regulatory compliance in financial services, including FDIC and consumer protection laws

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience working at a major financial institution like JP Morgan Chase
• Familiarity with deposit products and household banking acquisition strategies
• Certification in digital marketing (e.g., Google Analytics, HubSpot)

Required Skills

• Strategic planning and execution
• Digital marketing expertise (paid search, social media advertising)
• Data analysis and interpretation (e.g., using Google Analytics, Tableau)
• Financial services knowledge, particularly consumer banking products
• Project management and cross-functional collaboration
• Creative problem-solving and innovation
• Strong communication and presentation skills
• Regulatory compliance awareness in finance
• Customer segmentation and targeting
• Budgeting and financial forecasting
• A/B testing and optimization methodologies
• Leadership and team mentoring
• Proficiency in marketing automation tools (e.g., Salesforce, Marketo)
• Analytical mindset with attention to detail
• Adaptability to fast-paced, dynamic environments

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers and wellness initiatives at JP Morgan Chase locations
• Flexible work arrangements, including hybrid options in Columbus, OH

JP Morgan Chase is an equal opportunity employer.