Marketing Strategy Lead

Location: Wilmington, DE, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a strong commitment to empowering small businesses through innovative lending solutions. As a Marketing Strategy Lead within the Small Business and Lending Marketing team in Wilmington, DE, you will play a pivotal role in shaping the future of our marketing efforts. This position offers the opportunity to leverage your expertise in crafting data-driven strategies that drive customer acquisition, retention, and growth for products like Chase Business Credit Cards, Small Business Loans, and Merchant Services. Reporting to the Director of Marketing Strategy, you will contribute to a dynamic team focused on delivering measurable results in a highly regulated industry, while upholding our core values of integrity, innovation, and client-centricity. In this role, you will lead the development of integrated marketing strategies tailored to the unique needs of small business owners, utilizing advanced analytics to identify opportunities in the competitive financial landscape. You will collaborate closely with product managers, data scientists, and sales teams to ensure campaigns are aligned with broader business objectives, such as increasing loan originations and enhancing customer loyalty. Key responsibilities include overseeing campaign execution across digital platforms, conducting market research to anticipate trends in small business financing, and optimizing performance through rigorous testing and ROI analysis. Your work will directly impact JP Morgan Chase's position as a trusted partner for entrepreneurs, helping to fuel economic growth at the community level. We seek a strategic thinker with a passion for financial services marketing, capable of navigating complex regulatory environments while fostering creativity and collaboration. This role is ideal for professionals who thrive in a fast-paced setting and are eager to make a tangible difference in small business success. Join us in Wilmington, DE, and be part of a world-class organization that invests in your professional growth through mentorship, training, and exposure to cutting-edge tools and technologies.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to drive acquisition and engagement for Chase's small business and lending products
• Analyze market trends, customer data, and competitive landscapes to inform strategic decisions in the financial services industry
• Collaborate with cross-functional teams including product, sales, and analytics to align marketing initiatives with business goals
• Lead the creation of targeted campaigns using digital, email, and traditional channels to reach small business owners
• Measure and optimize marketing performance using KPIs such as ROI, customer acquisition cost, and conversion rates
• Ensure all marketing efforts comply with JP Morgan Chase's brand standards and financial regulations
• Conduct A/B testing and experimentation to refine strategies for lending products like business credit cards and loans
• Partner with external agencies and vendors to execute high-impact marketing programs
• Provide strategic insights and recommendations to senior leadership on small business marketing opportunities
• Mentor junior team members and foster a culture of innovation within the marketing team

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field
• 5+ years of experience in marketing strategy, preferably in financial services or banking
• Proven track record in developing and executing marketing strategies for small business or lending products
• Strong understanding of digital marketing channels and customer segmentation in the financial sector
• Experience with data analytics tools and marketing performance metrics
• Excellent project management skills with the ability to lead cross-functional teams
• Knowledge of regulatory requirements in financial marketing, such as FDIC and CFPB guidelines

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience working at a major financial institution like JP Morgan Chase
• Familiarity with CRM systems such as Salesforce in a banking context
• Background in B2B marketing for small business lending solutions
• Certification in digital marketing (e.g., Google Analytics or HubSpot)

Required Skills

• Strategic planning and execution
• Data analysis and interpretation
• Digital marketing proficiency (SEO, PPC, social media)
• Customer segmentation and persona development
• Project management and agile methodologies
• Cross-functional collaboration
• Financial acumen and budgeting
• Creative problem-solving
• Communication and presentation skills
• Knowledge of marketing automation tools (e.g., Marketo, Adobe Campaign)
• Analytical tools expertise (Google Analytics, Tableau)
• Regulatory compliance awareness
• Leadership and team motivation
• Adaptability to fast-paced environments
• B2B marketing strategies

Benefits

• Competitive base salary and performance-based annual bonuses
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company matching
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at select locations
• Flexible work arrangements including hybrid options in Wilmington, DE

JP Morgan Chase is an equal opportunity employer.