Marketing Strategy Manager - Owned Channels- Vice President

Location: Columbus, OH, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are at the forefront of redefining the future of banking through innovative digital experiences. As a Marketing Strategy Manager - Owned Channels at the Vice President level, you will play a pivotal role in driving new customer acquisition for Chase Consumer Bank. Your focus will be on leveraging Chase.com and the Chase Mobile App to create compelling, data-driven marketing strategies that attract and convert prospective customers. This position is based in Columbus, OH, and offers the opportunity to contribute to one of the world's largest financial institutions, where your work directly impacts millions of consumers seeking trusted banking solutions. In this role, you will lead the development of acquisition marketing initiatives tailored to the unique needs of the financial services landscape. You will analyze user data to refine digital touchpoints, ensuring seamless experiences that build trust and encourage account openings. Collaborating with cross-functional teams including product managers, data scientists, and compliance experts, you will optimize campaigns for maximum ROI while adhering to stringent regulatory standards such as those from the CFPB and FDIC. Your strategies will incorporate advanced personalization and A/B testing to enhance conversion rates, ultimately supporting Chase's mission to grow its consumer banking footprint in a competitive market. We value innovative thinkers who thrive in a fast-paced environment and are passionate about using technology to solve real-world financial challenges. As part of JP Morgan Chase's Marketing Strategy team, you will have access to cutting-edge tools and resources to execute high-impact projects. This is more than a job—it's a chance to shape the digital banking experience for the next generation of customers, fostering long-term loyalty and growth for Chase Consumer Bank.

Key Responsibilities

• Develop and execute acquisition marketing strategies for Chase.com and the Chase Mobile App to drive new customer growth in Chase Consumer Bank
• Analyze performance metrics and user behavior to optimize owned channel experiences and conversion rates
• Collaborate with product and design teams to enhance digital user journeys and personalize content for prospective customers
• Lead A/B testing initiatives and multivariate experiments to improve acquisition funnel efficiency
• Partner with compliance and legal teams to ensure all marketing activities adhere to financial regulations
• Monitor industry trends and competitor activities to inform innovative marketing approaches in consumer banking
• Manage budgets and ROI for owned channel campaigns, reporting on key performance indicators to senior leadership
• Mentor junior team members and foster a data-informed culture within the marketing strategy team
• Integrate customer insights from owned channels to support broader Chase Consumer Bank growth objectives

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field
• 8+ years of experience in marketing strategy, with a focus on digital acquisition channels in the financial services industry
• Proven track record of driving customer growth through owned digital channels such as websites and mobile apps
• Strong understanding of consumer banking products and acquisition marketing tactics
• Experience with A/B testing, analytics, and performance optimization in a high-volume digital environment
• Ability to collaborate cross-functionally with product, technology, and compliance teams

Preferred Qualifications

• MBA or advanced degree in Marketing or Business Administration
• Experience working at a major financial institution like JP Morgan Chase or similar
• Familiarity with regulatory requirements in financial marketing (e.g., FDIC, CFPB guidelines)
• Background in data-driven marketing strategies using tools like Google Analytics or Adobe Analytics

Required Skills

• Digital marketing strategy development
• Data analytics and performance measurement
• A/B testing and experimentation
• Customer journey mapping
• SEO and SEM optimization
• Content personalization techniques
• Cross-functional collaboration
• Budget management and ROI analysis
• Regulatory compliance in financial services
• Project management
• Strategic thinking and problem-solving
• Communication and presentation skills
• Knowledge of consumer banking products
• Agile methodologies
• User experience (UX) principles

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company match
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers and wellness initiatives at JP Morgan Chase locations
• Flexible work arrangements, including hybrid options in Columbus, OH

JP Morgan Chase is an equal opportunity employer.