Marketing Strategy Senior Associate

Location: OH, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm committed to helping clients achieve their ambitions through innovative banking, investment, and asset management solutions. As a Marketing Strategy Senior Associate in our Consumer Banking division, you will play a pivotal role in shaping the future of how millions of customers interact with our brand. Based in Ohio, this position offers the opportunity to lead dynamic, multi-channel marketing campaigns that deliver exceptional consumer experiences while driving measurable business results in a highly regulated industry. In this energetic role, you will spearhead the development and execution of creative marketing strategies tailored to JP Morgan Chase's diverse portfolio of consumer products, including Chase credit cards, home lending, and wealth management services. You will collaborate closely with cross-functional teams to craft compelling narratives that build trust and loyalty among customers, leveraging data analytics to refine approaches and ensure compliance with financial regulations. Your leadership will be key in innovating campaigns that span digital platforms, social media, and personalized outreach, all while aligning with our commitment to ethical marketing practices and customer-centric innovation. We seek a motivated campaign manager who thrives in a fast-paced environment and is passionate about the intersection of marketing and finance. Success in this role requires a blend of strategic vision, analytical prowess, and creative flair to elevate JP Morgan Chase's market position. Join us to contribute to a firm that values diversity, inclusion, and professional growth, where your work directly impacts the financial well-being of our clients and communities.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for JP Morgan Chase consumer banking products, including credit cards, mortgages, and investment services
• Lead multi-channel campaigns across digital, social media, email, and traditional platforms to enhance customer experiences and acquisition
• Collaborate with product, analytics, and compliance teams to ensure campaigns align with business objectives and regulatory standards
• Analyze campaign performance using KPIs such as ROI, customer acquisition cost, and engagement metrics to optimize future initiatives
• Innovate creative content and storytelling that resonates with diverse consumer segments in the financial services landscape
• Manage project timelines, budgets, and resources for high-impact marketing programs
• Conduct market research to identify emerging trends and competitive insights for JP Morgan Chase's consumer offerings
• Foster partnerships with external agencies and vendors to deliver best-in-class creative executions
• Monitor and report on marketing effectiveness to senior leadership, recommending data-backed improvements

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in marketing strategy, campaign management, or consumer marketing within the financial services industry
• Proven track record of leading multi-channel marketing campaigns that drive customer engagement and business growth
• Strong understanding of consumer behavior and market trends in banking and financial products
• Experience with data-driven marketing tools and analytics to measure campaign performance
• Excellent project management skills with the ability to manage cross-functional teams

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience working at a large financial institution like JP Morgan Chase
• Familiarity with regulatory requirements in financial marketing (e.g., SEC, FINRA compliance)
• Prior success in digital transformation initiatives for consumer banking products

Required Skills

• Strategic marketing planning
• Campaign management and execution
• Data analytics and performance measurement
• Consumer insights and market research
• Digital marketing tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Content creation and creative direction
• Project management (e.g., Agile, Scrum methodologies)
• Cross-functional team leadership
• Financial services knowledge (e.g., banking products, compliance)
• CRM systems (e.g., Salesforce)
• Social media strategy and SEO/SEM
• Budgeting and ROI analysis
• Communication and presentation skills
• Problem-solving and innovation
• Adaptability in a fast-paced environment

Benefits

• Competitive base salary and performance-based annual bonuses
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at select locations
• Flexible work arrangements, including hybrid options in Ohio offices

JP Morgan Chase is an equal opportunity employer.