Marketing Strategy Senior Associate, Sports and Entertainment

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm committed to helping clients achieve their ambitions through innovative banking, investment, and advisory solutions. The Marketing Strategy Senior Associate, Sports and Entertainment, plays a pivotal role in elevating our brand presence through strategic partnerships in high-impact sectors. Based in our dynamic New York office, this position involves supporting the activation of sports and entertainment properties to drive customer engagement and reinforce Chase's position as a trusted financial partner. You will contribute to initiatives that blend our financial expertise with the excitement of major events, fostering loyalty among diverse audiences while aligning with our core values of integrity and innovation. In this role, you will collaborate closely with marketing, sales, and product teams to develop and implement activation strategies for partnerships with premier sports leagues, teams, and entertainment platforms. Responsibilities include ideating creative campaigns that highlight Chase's financial products, such as credit cards and wealth management services, through immersive fan experiences and digital integrations. You will leverage data-driven insights to measure the effectiveness of these initiatives, ensuring they deliver measurable business outcomes like increased brand awareness and customer acquisition in the competitive financial services landscape. We seek a strategic thinker with a passion for sports and entertainment who can navigate complex stakeholder environments and thrive in a fast-paced setting. This opportunity offers exposure to high-profile projects that shape JP Morgan Chase's marketing narrative, providing a platform to influence how we connect with millions of consumers. Join us to drive the future of brand marketing at one of the world's most admired financial institutions.

Key Responsibilities

• Develop and execute marketing strategies for JP Morgan Chase's sports and entertainment partnerships, including activations for major leagues and events
• Collaborate with cross-functional teams to integrate brand messaging into sponsorship properties, enhancing Chase's visibility in the financial services market
• Analyze partnership performance metrics, such as audience engagement and brand lift, to optimize ROI and inform future strategies
• Support the creation of content and campaigns that align with Chase's commitment to financial wellness and customer-centric initiatives
• Manage stakeholder relationships with sports teams, entertainment venues, and internal partners to ensure seamless execution of activations
• Conduct market research on emerging trends in sports and entertainment to identify new partnership opportunities
• Prepare reports and presentations for senior leadership on the impact of marketing initiatives on Chase's brand equity
• Oversee budget allocation for property activations, ensuring alignment with overall marketing objectives
• Drive innovative ideas for experiential marketing that connect Chase's financial products with fan experiences

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 5+ years of experience in marketing strategy, preferably in sports, entertainment, or brand partnerships within the financial services industry
• Proven track record of managing high-profile sponsorship activations and partnership strategies
• Strong understanding of consumer behavior and market trends in sports and entertainment sectors
• Experience with budgeting and ROI analysis for marketing initiatives in a corporate environment
• Ability to travel up to 20% for events and partnership engagements

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Prior experience at a major financial institution like JP Morgan Chase or similar
• Knowledge of digital marketing tools and analytics platforms specific to sponsorships
• Experience in negotiating partnership deals with sports leagues or entertainment entities

Required Skills

• Strategic planning and execution
• Partnership management and negotiation
• Data analysis and ROI measurement
• Brand storytelling and content creation
• Project management and cross-functional collaboration
• Market research and trend analysis
• Digital marketing and social media proficiency
• Budgeting and financial forecasting
• Creative problem-solving
• Stakeholder communication and presentation skills
• Knowledge of sports and entertainment industry dynamics
• Analytical tools like Google Analytics or CRM systems
• Adaptability in fast-paced environments
• Customer-centric mindset aligned with financial services
• Event planning and activation expertise

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for advanced education
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements and hybrid office options in New York
• Access to exclusive employee perks, such as sports and entertainment event tickets through Chase partnerships

JP Morgan Chase is an equal opportunity employer.