Marketing Strategy Senior Associate-Sports & Entertainment Marketing

Location: Chicago, IL, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a strong commitment to innovation and client-centric solutions. The Marketing Strategy Senior Associate in Sports & Entertainment Marketing plays a pivotal role in elevating our brand through dynamic partnerships and events. Based in our Chicago office, this position involves supporting the execution of high-impact sponsorships and marketing campaigns that drive engagement with affluent clients, corporate partners, and the broader community. You will contribute to strategies that align with our core businesses in investment banking, asset management, and consumer banking, leveraging the excitement of sports and entertainment to foster meaningful connections and business growth. In this role, you will collaborate closely with internal teams and external partners to manage event logistics, from initial planning to flawless on-site delivery. Responsibilities include negotiating sponsorship activations with sports leagues, entertainment venues, and talent, while ensuring all initiatives comply with financial industry regulations. You will analyze campaign effectiveness using advanced metrics to refine approaches that maximize ROI, such as increasing client referrals or enhancing brand loyalty among high-net-worth individuals. This position offers the opportunity to work on marquee events like major sporting tournaments or entertainment festivals, directly impacting JP Morgan Chase's reputation as a forward-thinking financial leader. We seek a strategic thinker with a passion for marketing in dynamic environments, who can thrive in a collaborative culture that values diversity and inclusion. Joining JP Morgan Chase means access to world-class resources, mentorship from industry experts, and the chance to advance your career in a firm renowned for its stability and global reach. If you are ready to blend creativity with financial acumen to create unforgettable brand experiences, apply today to be part of our innovative marketing team in Chicago.

Key Responsibilities

• Develop and execute marketing strategies for sports and entertainment sponsorships to enhance JP Morgan Chase's brand visibility and client engagement
• Coordinate event logistics for activations, ensuring seamless execution from planning to post-event analysis
• Manage relationships with sponsorship partners, including negotiation of terms and activation opportunities
• Analyze campaign performance using KPIs such as attendance, media impressions, and lead generation to optimize future initiatives
• Collaborate with cross-functional teams, including sales, product, and legal, to align marketing efforts with business objectives in the financial services sector
• Support the creation of promotional content and materials tailored to high-net-worth clients and corporate audiences
• Monitor industry trends in sports and entertainment to identify new partnership opportunities that drive client acquisition and retention
• Prepare reports and presentations for senior leadership on marketing ROI and strategic recommendations
• Ensure compliance with regulatory standards in all marketing activities related to financial products

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 5+ years of experience in marketing strategy, event management, or sponsorship activation within the financial services or consumer-facing industry
• Proven track record in managing high-profile sponsorships and partnerships, particularly in sports and entertainment sectors
• Strong understanding of brand engagement metrics and ROI analysis in marketing campaigns
• Experience with event logistics coordination, including vendor management and budget oversight
• Ability to travel up to 30% for events and activations in the Chicago area and nationwide
• Proficiency in Microsoft Office Suite and marketing analytics tools

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Prior experience working with financial institutions on sponsorship strategies
• Knowledge of the sports and entertainment landscape, including partnerships with teams, leagues, or venues
• Experience in digital marketing integration for live events
• Familiarity with CRM systems like Salesforce for campaign tracking

Required Skills

• Strategic marketing planning
• Event management and logistics
• Sponsorship negotiation and activation
• Brand engagement analysis
• ROI measurement and analytics
• Vendor and partner relationship management
• Project coordination and timeline adherence
• Digital marketing integration
• Financial services knowledge
• Regulatory compliance awareness
• Cross-functional collaboration
• Presentation and reporting skills
• Creative problem-solving
• Adaptability to fast-paced environments
• Proficiency in data visualization tools like Tableau

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, such as tuition reimbursement and leadership training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at select locations
• Flexible work arrangements, including hybrid options in Chicago

JP Morgan Chase is an equal opportunity employer.