Marketing Strategy-Senior Associate, Sports & Entertainment Marketing – J.P. Morgan Corporate Challenge Series

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

At J.P. Morgan Chase, we are a leading global financial services firm committed to fostering innovation and community impact through our diverse marketing initiatives. The Marketing Strategy-Senior Associate role within the Sports & Entertainment Marketing team focuses on the J.P. Morgan Corporate Challenge Series, an annual global event that promotes corporate wellness and employee engagement. In this position, you will play a pivotal role in supporting event logistics, securing strategic sponsorships, and executing marketing campaigns that amplify our brand in the financial services industry. Based in our dynamic New York office, you will contribute to initiatives that not only drive participation from thousands of employees and clients but also position J.P. Morgan as a leader in promoting health and work-life balance. Your day-to-day responsibilities will involve collaborating with cross-functional teams, including event operations, sponsorship relations, and digital marketing, to ensure flawless execution of the Corporate Challenge Series. You will develop targeted strategies to engage participants through innovative promotions, leveraging sports and entertainment partnerships to enhance brand loyalty among our financial services clientele. This includes managing vendor relationships, tracking campaign performance using data analytics, and adapting to emerging trends in corporate wellness to keep the series relevant and impactful. As a Senior Associate, you will also provide insights that inform broader marketing efforts, helping to integrate the event's success into J.P. Morgan's overarching narrative of empowerment and community building. We seek a proactive professional with a passion for marketing in high-energy environments, who can blend creativity with analytical rigor to deliver measurable results. This role offers the opportunity to grow within a prestigious institution, contributing to events that reach global audiences while advancing your expertise in financial services marketing. Join us in making a difference through the power of sports and entertainment, where your contributions directly support J.P. Morgan's mission to enable economic opportunity for all.

Key Responsibilities

• Collaborate with internal teams to plan and execute logistics for the J.P. Morgan Corporate Challenge Series, ensuring seamless event operations across multiple locations
• Manage sponsorship partnerships with sports and entertainment entities to maximize brand exposure and alignment with J.P. Morgan's corporate values
• Develop and implement marketing strategies to drive participant engagement and promote the event series within the financial services community
• Coordinate promotional campaigns, including digital, social media, and traditional media efforts, to enhance brand awareness
• Analyze event performance metrics and provide insights to optimize future iterations of the Corporate Challenge
• Liaise with external vendors, athletes, and sponsors to ensure high-quality execution and compliance with J.P. Morgan's standards
• Support budget planning and tracking for marketing initiatives related to the event series
• Contribute to broader sports and entertainment marketing efforts, integrating financial services themes to foster client relationships
• Monitor industry trends in corporate wellness and adapt strategies to maintain J.P. Morgan's leadership in community engagement

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 3-5 years of experience in marketing strategy, event management, or sponsorship coordination within the financial services or corporate sector
• Proven track record in supporting large-scale events and campaigns that enhance brand visibility
• Strong understanding of sports and entertainment marketing trends, particularly in corporate wellness and community engagement initiatives
• Experience with budget management and vendor coordination for marketing events
• Ability to work in a fast-paced environment with cross-functional teams in a global financial institution

Preferred Qualifications

• MBA or advanced degree in Marketing or Business
• Prior experience with corporate challenge events or fitness-related sponsorships
• Knowledge of the financial services industry and J.P. Morgan's brand positioning
• Familiarity with digital marketing tools and analytics platforms used in campaign execution

Required Skills

• Event planning and logistics management
• Sponsorship negotiation and partnership development
• Marketing campaign strategy and execution
• Brand engagement and audience analysis
• Digital marketing and social media proficiency
• Budgeting and financial tracking
• Cross-functional team collaboration
• Analytical thinking for performance metrics
• Communication and stakeholder management
• Project management tools (e.g., Asana, Microsoft Project)
• Knowledge of CRM systems (e.g., Salesforce)
• Creativity in content development
• Adaptability in fast-paced environments
• Attention to detail for compliance and risk management
• Passion for sports, entertainment, and corporate wellness

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for career advancement
• Employee wellness programs, including access to fitness challenges and mental health resources
• Hybrid work flexibility and modern office amenities in New York
• Performance-based bonuses and stock purchase options
• Volunteer opportunities and community service matching through J.P. Morgan's philanthropy initiatives

JP Morgan Chase is an equal opportunity employer.