Media Platform and Third Party AI - Social-Senior Associate

Location: New York, NY, United States

Job Family: Mktg Planning and Development

About the Role

At JP Morgan Chase, we are at the forefront of leveraging artificial intelligence to transform how we connect with clients in the financial services industry. As a Media Platform and Third Party AI - Social Senior Associate in our Marketing Planning and Development team, you will play a pivotal role in advancing AI applications within paid social media. Based in our New York, NY office, you will drive the strategy for Generative AI (GenAI) integration, scale innovative solutions across platforms like Meta and LinkedIn, and deliver measurable business impact through enhanced targeting, content personalization, and campaign efficiency. This position offers the opportunity to innovate in a dynamic environment where technology meets finance, contributing to JP Morgan Chase's mission of empowering clients with cutting-edge digital experiences. Your key responsibilities will include setting the GenAI strategy for third-party media ecosystems, collaborating with engineering and compliance teams to ensure seamless integrations that adhere to stringent financial regulations. You will analyze vast datasets to optimize ad performance, fostering innovations that boost client acquisition for products like investment banking services and wealth management. By piloting AI-driven tools, you will scale solutions that not only improve ROI but also enhance customer trust through ethical AI practices, all while navigating the complexities of data privacy in a global financial landscape. We seek a forward-thinking professional passionate about AI's potential in marketing. Joining JP Morgan Chase means access to world-class resources, mentorship from industry leaders, and the chance to shape the future of social media advertising in finance. If you thrive in collaborative, high-stakes settings and have a blend of technical expertise and strategic vision, this role will allow you to make a lasting impact on one of the world's leading financial institutions.

Key Responsibilities

• Develop and advance AI capabilities in paid social media campaigns to enhance targeting and performance for JP Morgan Chase's financial products
• Set the strategic direction for Generative AI (GenAI) adoption across third-party media platforms, ensuring alignment with business goals
• Scale AI-powered solutions to optimize ad spend, improve ROI, and drive customer engagement in the financial services sector
• Collaborate with internal teams to integrate AI tools with JP Morgan's marketing technology stack, including CRM and analytics systems
• Foster innovation by exploring emerging AI technologies and piloting new applications for social media advertising
• Analyze campaign data using AI models to measure business impact, such as increased client acquisition and retention in banking services
• Ensure compliance with regulatory standards in AI usage, mitigating risks in financial advertising
• Partner with third-party vendors to evaluate and implement AI-enhanced social platforms like Meta and LinkedIn
• Lead cross-functional projects to deploy GenAI for personalized content generation tailored to financial audiences

Required Qualifications

• Bachelor's degree in Marketing, Computer Science, Data Science, or a related field
• 5+ years of experience in digital marketing, with a focus on paid social media platforms
• Proven track record in implementing AI-driven marketing strategies in a financial services environment
• Experience with third-party AI tools and integrations for media optimization
• Strong understanding of data privacy regulations such as GDPR and CCPA, particularly in financial contexts
• Ability to collaborate with cross-functional teams including engineering, compliance, and business stakeholders

Preferred Qualifications

• Master's degree in AI, Machine Learning, or Business Analytics
• Experience working at a major financial institution like JP Morgan Chase
• Certification in Google Analytics, Meta Blueprint, or similar digital marketing platforms
• Background in scaling generative AI solutions for content creation and personalization

Required Skills

• Proficiency in AI and machine learning frameworks (e.g., TensorFlow, PyTorch)
• Expertise in paid social media platforms (Meta Ads, LinkedIn Campaign Manager, TikTok Ads)
• Data analytics and visualization tools (Google Analytics, Tableau, SQL)
• Generative AI technologies (e.g., GPT models, DALL-E for content creation)
• Digital marketing strategy and campaign optimization
• Regulatory compliance knowledge in financial services (FINRA, SEC guidelines)
• Project management and agile methodologies
• Python or R programming for data manipulation and AI scripting
• Cross-functional collaboration and stakeholder communication
• Problem-solving and innovation in fast-paced environments
• A/B testing and performance metrics analysis
• API integrations for third-party AI tools
• Customer segmentation and personalization techniques
• Risk assessment in AI deployments

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for advanced certifications
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at JP Morgan Chase offices
• Global mobility opportunities within the firm's international network

JP Morgan Chase is an equal opportunity employer.