Mobile App and Secure Website Digital Strategy Associate

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a strong commitment to innovation in wealth management. As a Mobile App and Secure Website Digital Strategy Associate on our Wealth Management Digital Marketing team, you will play a pivotal role in promoting new client acquisition through cutting-edge performance marketing initiatives. Based in our dynamic New York, NY office, you will leverage the firm's advanced digital platforms to attract high-net-worth individuals and grow our client base in a competitive financial landscape. This position offers the opportunity to contribute to strategies that align with JP Morgan Chase's reputation for excellence and client-centric solutions. Your primary focus will be on developing and optimizing digital campaigns across our secure mobile app and website, ensuring seamless user experiences that drive conversions while adhering to stringent financial regulations. You will analyze performance data to refine targeting, personalize content, and enhance engagement, collaborating closely with teams in product development, compliance, and analytics. By employing data-driven insights, you will identify opportunities to reduce acquisition costs and boost ROI, directly impacting the growth of our wealth management division. This role demands a blend of creativity and analytical rigor, set against the backdrop of JP Morgan Chase's global operations. You will contribute to innovative projects that integrate emerging technologies, such as AI-driven personalization, to position our digital channels as leaders in the industry. Joining our team means becoming part of a supportive culture that values professional growth, diversity, and impactful work in finance.

Key Responsibilities

• Develop and execute performance marketing strategies to drive new client acquisition through JP Morgan Chase's mobile app and secure website
• Analyze user data and campaign performance to optimize digital channels for wealth management services
• Collaborate with cross-functional teams including product, design, and compliance to enhance user engagement and conversion rates
• Conduct A/B testing and multivariate experiments to improve mobile and web user experiences
• Monitor and report on key performance indicators (KPIs) such as acquisition cost, conversion rates, and ROI for digital campaigns
• Ensure all marketing initiatives comply with financial regulations and JP Morgan Chase's security standards
• Leverage data analytics to identify trends in client behavior and recommend strategic improvements
• Partner with external vendors to integrate third-party tools for enhanced digital strategy execution
• Contribute to the overall digital roadmap for wealth management, focusing on innovative client acquisition tactics

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field
• 2-4 years of experience in digital marketing, performance marketing, or a similar role within the financial services industry
• Proven track record in client acquisition strategies using mobile and web platforms
• Strong understanding of digital analytics tools and performance metrics
• Experience with A/B testing and optimization of user experiences in secure digital environments
• Knowledge of regulatory compliance in financial marketing, such as SEC and FINRA guidelines

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience working with wealth management products or high-net-worth client acquisition
• Familiarity with JP Morgan Chase's digital platforms or similar enterprise-level systems
• Certification in Google Analytics, Adobe Analytics, or digital marketing platforms

Required Skills

• Digital marketing strategy development
• Performance analytics and KPI tracking
• A/B testing and experimentation
• User experience (UX) optimization for mobile and web
• Data analysis using tools like Google Analytics or Adobe Analytics
• Knowledge of SEO, SEM, and paid social advertising
• Regulatory compliance in financial services
• Project management and cross-functional collaboration
• Creative problem-solving and strategic thinking
• Proficiency in CRM systems like Salesforce
• Understanding of secure website technologies and mobile app ecosystems
• Communication and presentation skills
• Financial acumen in wealth management contexts
• Agile methodology for marketing campaigns

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers and wellness initiatives at JP Morgan Chase offices
• Flexible work arrangements, including hybrid options in New York, NY

JP Morgan Chase is an equal opportunity employer.