Paid Social-Vice President

Location: New York, NY, United States

Job Family: Mktg Planning and Development

About the Role

At JPMorgan Chase, we are at the forefront of financial innovation, transforming how our clients engage with banking, investment, and wealth management services. As a Paid Social-Vice President in our Marketing Planning and Development team, you will lead high-impact paid media campaigns that drive customer acquisition and loyalty for our cutting-edge business lines. Based in our vibrant New York, NY office, you will spearhead strategies leveraging platforms like Meta, LinkedIn, and Twitter to deliver measurable results in a highly regulated industry. This role offers the opportunity to shape the future of digital marketing at one of the world's largest financial institutions, where your expertise will directly contribute to our mission of empowering clients through innovative solutions. In this pivotal leadership position, you will collaborate with product teams, data analysts, and compliance experts to craft and execute paid social campaigns that resonate with diverse audiences, from retail investors to high-net-worth individuals. Responsibilities include overseeing multimillion-dollar budgets, optimizing campaigns for key metrics like return on ad spend (ROAS) and engagement rates, and ensuring all initiatives comply with SEC and FINRA regulations. You will mentor a talented team of specialists, fostering a culture of creativity and data-driven decision-making while navigating the dynamic landscape of social media algorithms and fintech trends. JPMorgan Chase values bold thinkers who thrive in a collaborative environment. As Vice President, you will present insights to senior executives, influence strategic direction, and innovate with emerging technologies like AI targeting to enhance campaign personalization. This role not only demands technical prowess in digital advertising but also a passion for storytelling that builds trust in our brand. Join us to make a lasting impact on the financial services industry and advance your career in a supportive, high-growth setting.

Key Responsibilities

• Lead the development and execution of paid social media strategies to drive brand awareness, customer acquisition, and engagement for JP Morgan Chase's innovative business lines
• Oversee campaign planning, budgeting, and optimization across platforms like Meta, LinkedIn, and emerging social channels
• Collaborate with cross-functional teams including product, compliance, and data analytics to ensure campaigns align with business objectives and regulatory standards
• Analyze campaign performance using KPIs such as ROAS, CPC, and conversion rates, providing actionable insights to senior leadership
• Manage a team of paid social specialists, fostering innovation and professional development in a fast-paced financial services environment
• Identify and implement emerging trends in paid social advertising, such as programmatic buying and influencer integrations tailored to financial products
• Ensure all campaigns adhere to JP Morgan Chase's brand guidelines and financial industry regulations
• Conduct A/B testing and multivariate experiments to maximize campaign effectiveness and ROI
• Present strategic recommendations and performance reports to executive stakeholders
• Stay abreast of social media algorithm changes and adapt strategies to maintain competitive edge in the fintech space

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred
• 10+ years of experience in paid social media marketing, with at least 5 years in a leadership role
• Proven track record of leading successful paid media campaigns in the financial services industry
• Deep expertise in social media platforms including Meta, LinkedIn, Twitter, and TikTok
• Strong understanding of digital analytics tools such as Google Analytics, Facebook Ads Manager, and Adobe Analytics
• Experience managing budgets exceeding $5M annually for paid social initiatives
• Excellent communication and stakeholder management skills

Preferred Qualifications

• MBA or advanced certification in digital marketing (e.g., Google Analytics, Meta Blueprint)
• Prior experience at a major financial institution like JP Morgan Chase or similar
• Knowledge of regulatory compliance in financial advertising (e.g., SEC, FINRA guidelines)
• Experience with AI-driven targeting and personalization in paid social campaigns
• Fluency in data visualization tools like Tableau or Power BI

Required Skills

• Paid social media strategy and campaign management
• Digital advertising platforms (Meta Ads, LinkedIn Campaign Manager)
• Data analytics and performance measurement
• Budgeting and financial forecasting
• Regulatory compliance in financial marketing
• Team leadership and mentorship
• Strategic thinking and innovation
• A/B testing and optimization techniques
• Stakeholder communication and presentation
• Knowledge of fintech trends and customer behavior
• Project management tools (e.g., Asana, Jira)
• SQL for data querying
• Creative content development oversight
• Risk assessment in advertising
• Cross-functional collaboration

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JPMorgan Chase's internal training programs
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at NYC offices
• Flexible work arrangements including hybrid options

JP Morgan Chase is an equal opportunity employer.