Payments Marketing Senior Associate - LATAM

Location: Sao Paulo, SP, Brazil

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a strong presence in Latin America, offering innovative payment solutions that empower businesses and individuals. As a Payments Marketing Senior Associate - LATAM based in Sao Paulo, Brazil, you will play a pivotal role in driving the growth of our payments portfolio across the region. This position within the Marketing Strategy category involves crafting targeted strategies to promote our suite of payment products, including real-time payments, cross-border transactions, and digital wallets, tailored to the dynamic LATAM market. You will report to the LATAM Marketing Lead and collaborate with regional teams to ensure our offerings resonate with diverse client segments, from SMEs to large corporations, while navigating the unique economic and regulatory landscape of countries like Brazil, Mexico, and Colombia. Your key responsibilities will include leading the development of integrated marketing campaigns that leverage digital channels, partnerships, and events to increase brand awareness and adoption of JP Morgan's payments ecosystem. You will conduct in-depth market analysis to uncover opportunities in the rapidly evolving fintech space, such as the rise of instant payments and blockchain integrations, and translate these insights into actionable strategies. Working closely with product managers, sales teams, and compliance experts, you will ensure all initiatives align with JP Morgan's commitment to secure, efficient, and client-centric financial services. This role demands a blend of creativity and analytical rigor to measure campaign effectiveness and optimize for ROI in a competitive environment. We seek a proactive professional passionate about financial innovation and LATAM markets, with the ability to thrive in a fast-paced, global organization. This position offers the chance to contribute to JP Morgan Chase's mission of enabling economic growth through cutting-edge payments technology, while advancing your career in one of the world's most influential financial institutions. Join us to make a meaningful impact on how businesses in Latin America connect and transact.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for JP Morgan Chase's payments products targeting LATAM clients
• Collaborate with product, sales, and compliance teams to align marketing initiatives with business objectives
• Conduct market research to identify trends, customer needs, and competitive landscapes in the LATAM payments sector
• Create and manage multi-channel campaigns, including digital, social media, and events, to promote payment solutions
• Analyze campaign performance using KPIs and optimize strategies to drive client acquisition and retention
• Support localization of marketing materials for key LATAM markets, ensuring cultural and regulatory compliance
• Build relationships with external partners and agencies to enhance marketing execution
• Contribute to the development of thought leadership content on payments innovation in Latin America
• Monitor and report on marketing ROI, providing insights to senior leadership

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field
• Minimum of 5 years of experience in marketing within the financial services or payments industry
• Proven track record in developing and executing marketing strategies for LATAM markets
• Strong understanding of payment solutions, digital banking, and fintech trends in Latin America
• Fluency in English and Portuguese; proficiency in Spanish is highly desirable
• Experience working with cross-functional teams in a global financial institution

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Prior experience at a major bank or fintech company like JP Morgan Chase
• Knowledge of regulatory environments in LATAM countries such as Brazil, Mexico, and Argentina
• Hands-on experience with digital marketing tools and analytics platforms

Required Skills

• Strategic marketing planning
• Market research and analysis
• Digital marketing and SEO/SEM
• Content creation and storytelling
• Data analytics and performance metrics
• Cross-cultural communication
• Project management
• CRM software proficiency (e.g., Salesforce)
• Financial product knowledge
• Regulatory compliance awareness
• Team collaboration and leadership
• Creative problem-solving
• Budget management
• Public speaking and presentation skills
• Bilingual proficiency in Portuguese and English

Benefits

• Competitive base salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance plans
• Retirement savings plan with generous company matching contributions
• Paid time off, including vacation, sick leave, and parental leave
• Professional development opportunities through JP Morgan's internal training programs
• Employee stock purchase plan and financial wellness resources
• Flexible work arrangements and hybrid office options in Sao Paulo
• Global mobility programs for career advancement within JP Morgan Chase

JP Morgan Chase is an equal opportunity employer.