Product Manager - (MAP) Marketing Data Platforms

Location: Columbus, OH, United States

Job Family: Product Management

About the Role

At JP Morgan Chase, we are at the forefront of financial services innovation, and our Marketing Data Platforms team plays a pivotal role in transforming how we measure and optimize marketing efforts to deliver exceptional value to our clients. As a Product Manager within the Marketing Analytics Platforms (MAP) group, you will lead initiatives to harness data for superior marketing measurement and optimization. Based in our state-of-the-art Columbus, OH campus, you will manage critical data flows across marketing channels, ensuring seamless integration with our robust banking infrastructure. Your role will involve influencing architecture decisions that support scalable, secure platforms tailored to the unique demands of the financial industry, where data privacy and regulatory compliance are paramount. In this position, you will collaborate closely with marketing strategists, data engineers, and compliance experts to build and refine platforms that enable precise customer segmentation, campaign attribution, and performance analytics. You will drive product roadmaps that leverage advanced analytics to enhance customer experiences in areas like retail banking, credit cards, and investment services. By analyzing vast datasets from digital interactions and transaction histories, you will identify optimization opportunities that boost ROI and foster long-term client relationships, all while navigating the complexities of financial regulations such as GDPR and CCPA. Joining JP Morgan Chase means contributing to a global leader committed to innovation and integrity. You will have access to cutting-edge tools and a collaborative environment that empowers you to make a tangible impact on how we engage with millions of customers. This role offers the chance to grow your expertise in fintech data platforms while working on projects that shape the future of marketing in banking.

Key Responsibilities

• Lead the development and optimization of marketing data platforms to enhance measurement and ROI analysis for JP Morgan Chase's campaigns
• Manage end-to-end data flows from customer touchpoints to analytics dashboards, ensuring accuracy and scalability
• Collaborate with engineering and data science teams to influence platform architecture decisions aligned with financial services needs
• Drive cross-functional initiatives to integrate marketing data with core banking systems for personalized customer experiences
• Analyze marketing performance metrics to recommend optimizations that support business growth in retail banking and wealth management
• Ensure compliance with regulatory standards in data handling, mitigating risks in sensitive financial data environments
• Partner with marketing leaders to define product roadmaps that leverage data for campaign effectiveness and customer segmentation
• Monitor emerging technologies and trends in marketing data to keep JP Morgan Chase at the forefront of fintech innovation
• Conduct stakeholder workshops to gather requirements and translate them into actionable product features
• Track and report on key performance indicators (KPIs) for data platform usage and marketing outcomes

Required Qualifications

• Bachelor's degree in Computer Science, Data Science, Marketing, Business, or a related field
• 5+ years of experience in product management, data platforms, or marketing technology roles
• Proven track record in managing data flows and marketing measurement initiatives in a financial services environment
• Strong understanding of data privacy regulations such as GDPR and CCPA, with experience in compliance within banking
• Experience influencing technical architecture decisions in cross-functional teams
• Demonstrated ability to lead optimization projects using data analytics in high-stakes financial settings
• Excellent communication skills to collaborate with marketing, engineering, and compliance stakeholders

Preferred Qualifications

• Master's degree in Business Administration, Data Analytics, or equivalent
• Experience with marketing data platforms like Adobe Experience Cloud or Google Marketing Platform in fintech
• Prior work at a large financial institution, such as managing data for customer acquisition campaigns
• Certification in product management (e.g., Certified Scrum Product Owner) or data analytics (e.g., Google Data Analytics)
• Knowledge of AI/ML applications in marketing personalization for financial products

Required Skills

• Product management methodologies (Agile, Scrum)
• Data pipeline management and ETL processes
• Marketing analytics and attribution modeling
• SQL and data querying for large datasets
• Knowledge of cloud platforms (AWS, Azure, or Google Cloud)
• Regulatory compliance in financial data (e.g., SOX, PCI-DSS)
• Stakeholder influence and cross-functional collaboration
• Problem-solving in complex, high-volume data environments
• Python or R for data analysis and scripting
• Visualization tools (Tableau, Power BI)
• Customer journey mapping and segmentation
• Project management and prioritization
• Communication and presentation skills
• Understanding of financial products and services
• Adaptability to fast-paced fintech landscape

Benefits

• Competitive base salary and performance-based annual bonuses
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company matching
• Paid time off including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for advanced education
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at Columbus campus
• Flexible hybrid work arrangements with modern office facilities

JP Morgan Chase is an equal opportunity employer.