Product Manager, Vice President - Marketing Campaign Workflow

Location: Columbus, OH, United States

Job Family: Product Management

About the Role

At JP Morgan Chase, we are at the forefront of financial services innovation, and as a Product Manager, Vice President in Marketing Campaign Workflow, you will play a pivotal role in transforming how our marketing teams deliver personalized, compliant campaigns to millions of customers. Based in our Columbus, OH hub, you will leverage your advanced expertise in product development, design, and data analytics to build intuitive workflow tools that enhance efficiency and drive business growth. This position demands a leader who thrives in a fast-paced, regulated environment, collaborating with diverse teams to align technology with customer-centric marketing strategies that uphold our commitment to trust and excellence in banking. Your core responsibilities will include owning the end-to-end product lifecycle for marketing campaign platforms, from gathering insights on customer needs to deploying scalable solutions that integrate seamlessly with JP Morgan Chase's ecosystem. You will analyze performance data to refine workflows, ensuring they support targeted campaigns across retail banking, investment services, and commercial lines while adhering to stringent regulatory requirements. By fostering innovation, such as incorporating AI-driven personalization, you will help optimize resource allocation and boost campaign ROI, directly contributing to our firm's leadership in digital financial services. We seek a strategic thinker with a passion for solving complex problems in the financial sector. In this VP-level role, you will mentor teams, influence enterprise-wide decisions, and champion a culture of continuous improvement. Joining JP Morgan Chase means being part of a global powerhouse where your work impacts communities worldwide, supported by robust resources and a collaborative atmosphere that values diverse perspectives and professional growth.

Key Responsibilities

• Lead the development and enhancement of marketing campaign workflow tools to streamline processes for JP Morgan Chase's marketing teams
• Collaborate with cross-functional stakeholders, including marketing, data analytics, and compliance teams, to define product requirements
• Conduct market research and analyze customer needs to inform product strategy in the financial services sector
• Utilize data analytics to measure campaign performance and drive iterative improvements
• Oversee the full product lifecycle, from ideation to launch and ongoing optimization
• Ensure products adhere to JP Morgan Chase's risk management and regulatory standards
• Mentor junior product managers and foster a culture of innovation within the team
• Integrate emerging technologies like AI and machine learning to enhance workflow efficiency
• Present product roadmaps and progress updates to senior leadership

Required Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or a related field
• Minimum of 7 years of experience in product management, with a focus on marketing technology or campaign management platforms
• Proven track record in developing and launching products in the financial services industry
• Strong understanding of data analytics and customer insights in a regulated environment
• Experience with agile methodologies and cross-functional team leadership
• Knowledge of marketing automation tools and workflow optimization

Preferred Qualifications

• MBA or advanced degree in a relevant field
• Experience working at a large financial institution like JP Morgan Chase
• Familiarity with regulatory compliance in financial marketing (e.g., GDPR, CCPA)
• Prior role in digital marketing or CRM systems within banking

Required Skills

• Product roadmap development
• Agile and Scrum methodologies
• Data analytics and visualization tools (e.g., Tableau, SQL)
• Marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Manager)
• Customer journey mapping and UX design principles
• Regulatory knowledge in financial services
• Stakeholder management and communication
• Project management and prioritization
• AI/ML applications in marketing workflows
• A/B testing and performance metrics analysis
• Cross-functional collaboration
• Problem-solving and critical thinking
• Leadership and team motivation
• Technical aptitude for workflow integrations

Benefits

• Competitive base salary and performance-based annual bonuses
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers and wellness initiatives at JP Morgan Chase locations
• Flexible work arrangements, including hybrid options in Columbus, OH

JP Morgan Chase is an equal opportunity employer.