Programmatic Channel Marketing-Senior Associate

Location: New York, NY, United States

Job Family: Mktg Planning and Development

About the Role

At JP Morgan Chase, we are at the forefront of financial services innovation, and our Marketing team plays a pivotal role in driving client engagement through cutting-edge digital strategies. As a Programmatic Channel Marketing Senior Associate in our New York office, you will lead the planning, execution, and optimization of programmatic ad campaigns that promote our world-class banking, investment, and asset management solutions. This role is ideal for a seasoned professional passionate about leveraging data and technology to deliver measurable results in a highly regulated industry. You will report to the Director of Digital Marketing and collaborate with global teams to ensure campaigns align with JP Morgan Chase's commitment to excellence and client trust. In this position, you will spearhead the development of sophisticated programmatic strategies, utilizing platforms like Google DV360 and The Trade Desk to target high-value audiences such as affluent investors and corporate clients. Your responsibilities will include overseeing campaign budgets exceeding multimillion-dollar scales, integrating real-time bidding and automation to enhance efficiency, and analyzing performance metrics to refine targeting and creative elements. You will also mentor a team of associates, sharing expertise on best practices in financial services advertising while navigating complex compliance requirements like those from the SEC and data privacy laws. This role demands a blend of strategic vision and hands-on execution to drive lead generation and brand loyalty in competitive markets. Joining JP Morgan Chase means becoming part of a dynamic organization that values innovation, diversity, and professional growth. You will have opportunities to influence high-impact projects that shape the future of digital marketing in finance, with access to advanced tools, ongoing training, and a supportive culture. If you thrive in a fast-paced environment and are excited about using programmatic channels to tell compelling stories about financial empowerment, this Senior Associate role offers a platform to advance your career while contributing to one of the world's leading financial institutions.

Key Responsibilities

• Lead the end-to-end planning, execution, and optimization of programmatic advertising campaigns across digital channels to promote JP Morgan Chase's financial products and services
• Develop and implement data-driven strategies to maximize campaign reach, engagement, and conversion rates while adhering to brand guidelines and regulatory standards
• Collaborate with cross-functional teams, including data analytics, creative, and compliance, to align programmatic efforts with broader marketing objectives
• Monitor and analyze campaign performance using advanced tools, providing actionable insights to improve efficiency and ROI
• Mentor and guide junior associates in best practices for programmatic marketing, fostering a culture of innovation and continuous improvement
• Leverage automation and AI-driven tools to streamline campaign management and scale operations within JP Morgan Chase's global marketing framework
• Ensure all campaigns comply with financial industry regulations, including SEC guidelines and data protection laws
• Identify emerging trends in programmatic advertising and recommend innovative approaches to enhance JP Morgan Chase's digital presence
• Prepare executive-level reports on campaign outcomes, highlighting impacts on client acquisition and brand visibility in the financial sector

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in programmatic advertising, digital marketing, or media planning within the financial services industry
• Proven track record of leading and optimizing large-scale ad campaigns using platforms like Google DV360 or The Trade Desk
• Strong understanding of data privacy regulations such as GDPR and CCPA, with experience in compliant financial marketing
• Experience mentoring junior team members and collaborating cross-functionally in a fast-paced corporate environment
• Proficiency in analytics tools for campaign performance measurement and ROI analysis

Preferred Qualifications

• Advanced degree (MBA or Master's) in Marketing or Data Analytics
• Experience working at a major financial institution like JP Morgan Chase or similar
• Certification in Google Marketing Platform or programmatic advertising
• Background in developing marketing strategies for high-net-worth clients or investment products

Required Skills

• Programmatic advertising platforms (e.g., DV360, The Trade Desk)
• Data analytics and visualization tools (e.g., Google Analytics, Tableau)
• Campaign optimization and A/B testing methodologies
• Knowledge of financial services marketing regulations
• Strategic planning and execution
• Team leadership and mentorship
• Cross-functional collaboration
• Automation scripting (e.g., Python or SQL basics)
• Digital media buying and budgeting
• Audience segmentation and targeting
• Performance reporting and KPI tracking
• Problem-solving in high-pressure environments
• Adaptability to emerging ad tech trends
• Strong communication (written and verbal)
• Attention to detail for compliance and accuracy

Benefits

• Comprehensive health, dental, and vision insurance plans with employer contributions
• 401(k) retirement savings plan with generous company matching
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan Chase's internal training programs and tuition reimbursement
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements and hybrid office options in New York
• Access to exclusive employee perks such as financial planning services and cultural event discounts

JP Morgan Chase is an equal opportunity employer.