Programmatic Lead-Media Center of Excellence, Vice President

Location: New York, NY, United States

Job Family: Mktg Planning and Development

About the Role

At JPMorgan Chase, we are at the forefront of redefining financial services through innovative marketing strategies that build lasting client relationships. As a Programmatic Lead in the Media Center of Excellence at the Vice President level, you will play a pivotal role in overseeing and optimizing large-scale programmatic media campaigns. This position, based in our dynamic New York office, involves embedding cutting-edge AI practices to drive efficiency and personalization in media execution. You will lead a talented team to deliver campaigns that not only enhance brand reach but also align with our commitment to ethical, compliant marketing in the financial sector, ultimately supporting business goals like increasing deposits, investment assets under management, and customer loyalty. Your responsibilities will span strategic planning to hands-on optimization, ensuring campaigns leverage programmatic technologies to target high-value audiences in a highly regulated environment. Collaborating with internal partners in product, compliance, and tech, you will integrate AI-driven insights to refine bidding strategies, audience segmentation, and performance metrics. At JPMorgan Chase, this role demands a deep understanding of financial services nuances, such as tailoring messages for retail banking, wealth advisory, and corporate clients while navigating privacy laws and market volatility. Success here means turning data into actionable growth, with opportunities to innovate using tools like demand-side platforms and predictive analytics. We seek a leader passionate about media excellence and financial innovation, with the ability to mentor teams and foster a culture of continuous improvement. Joining JPMorgan Chase means contributing to a global leader where your expertise will impact millions of clients. This role offers unparalleled professional growth, exposure to advanced technologies, and the chance to shape the future of programmatic media in banking.

Key Responsibilities

• Oversee the strategy, execution, and optimization of large-scale programmatic media campaigns across digital channels to drive client acquisition and engagement for JP Morgan Chase's wealth management and consumer banking products
• Embed AI practices into media workflows, leveraging machine learning algorithms to enhance targeting, bidding, and performance analytics while ensuring compliance with financial regulations
• Lead and mentor a team of media specialists, data analysts, and AI engineers within the Media Center of Excellence to achieve key business objectives such as ROI maximization and brand visibility
• Collaborate with cross-functional stakeholders, including product marketing, compliance, and technology teams, to align programmatic initiatives with broader JP Morgan Chase marketing goals
• Monitor and analyze campaign performance using advanced metrics, providing actionable insights to refine strategies and mitigate risks in a dynamic financial market
• Develop and implement best practices for programmatic media, including DSP integrations and real-time optimization, tailored to the financial services landscape
• Ensure all media activities adhere to industry standards and internal policies, conducting regular audits for data security and ethical AI usage
• Innovate media solutions by piloting emerging technologies like programmatic video and connected TV, measuring impact on customer lifetime value
• Report on campaign outcomes to senior leadership, translating complex data into strategic recommendations for business growth
• Foster partnerships with external vendors and tech providers to advance JP Morgan Chase's programmatic capabilities

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field; Master's degree preferred
• 8+ years of experience in programmatic media buying, optimization, and campaign management within the financial services or advertising industry
• Proven track record of leading cross-functional teams in delivering high-impact media strategies for large-scale campaigns
• Deep expertise in AI and machine learning applications for media optimization and personalization in a regulated financial environment
• Strong understanding of financial services marketing regulations, including compliance with SEC, FINRA, and data privacy standards like GDPR and CCPA
• Experience managing budgets exceeding $10M for programmatic media initiatives
• Excellent analytical skills with proficiency in data-driven decision-making for campaign performance

Preferred Qualifications

• MBA or advanced certification in digital marketing or data analytics
• Prior experience at a major financial institution or agency serving the banking sector
• Familiarity with JP Morgan Chase's brand guidelines and media ecosystem
• Hands-on experience with AI tools for predictive modeling in media bidding and audience segmentation
• Leadership in agile methodologies for media planning and execution

Required Skills

• Programmatic media platforms (e.g., Google DV360, The Trade Desk)
• AI and machine learning for media optimization
• Data analytics and visualization tools (e.g., Google Analytics, Tableau)
• Digital advertising strategy and campaign management
• Financial services compliance and regulatory knowledge
• Budgeting and ROI analysis
• Leadership and team management
• Cross-functional collaboration
• Agile project management methodologies
• Audience segmentation and targeting
• Real-time bidding and DSP operations
• SQL and data querying for performance insights
• Strategic thinking and problem-solving
• Communication and presentation skills
• Innovation in emerging media technologies

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JPMorgan Chase's learning programs and tuition reimbursement
• Wellness programs including gym memberships and mental health support
• Employee stock purchase plan and financial planning services
• Flexible work arrangements and commuter benefits for New York location

JP Morgan Chase is an equal opportunity employer.