Public Site SEO, GEO, Digital Acquisition Associate

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

At JPMorgan Chase, we are at the forefront of financial innovation, and our Marketing Strategy team plays a pivotal role in driving digital acquisition through cutting-edge organic growth initiatives. As a Public Site SEO, GEO, Digital Acquisition Associate in New York, NY, you will be responsible for enhancing the online visibility of our global brand across public-facing websites. This role focuses on advanced SEO tactics, GEO/local search optimization, and integrating AI-powered searches to attract high-intent users seeking banking, investment, and wealth management solutions. You will contribute to a dynamic team that supports JPMorgan Chase's mission to deliver superior client experiences in a highly regulated industry, ensuring all strategies comply with SEC guidelines and data privacy standards. In this position, you will develop and implement SEO roadmaps tailored to the financial services landscape, optimizing content for complex topics like mortgage rates, retirement planning, and corporate finance. Collaborating with cross-functional partners, including content strategists, UX designers, and compliance experts, you will analyze search trends and leverage tools like generative AI to create discoverable, user-centric content that boosts organic traffic and conversions. Your work will directly impact digital acquisition goals, helping to grow our client base in a competitive market where trust and accuracy are paramount. We value associates who thrive in a collaborative, innovative environment and are passionate about the intersection of technology and finance. This role offers the opportunity to influence JPMorgan Chase's digital presence on a global scale, with exposure to advanced analytics and emerging technologies. Join us to drive meaningful organic growth and contribute to the future of financial services.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to enhance the discoverability of JPMorgan Chase's public websites and drive organic traffic
• Optimize for GEO and local search to improve visibility for branch locations, events, and region-specific financial services
• Leverage AI-powered search technologies, such as generative AI tools, to create and refine content that aligns with evolving search algorithms
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits to ensure site performance and compliance with financial regulations
• Analyze organic search performance using tools like Google Analytics and Search Console, providing actionable insights to marketing and product teams
• Collaborate with content creators, developers, and legal teams to produce SEO-optimized content for banking, investment, and advisory services
• Monitor industry trends in search and AI to recommend innovative tactics for digital acquisition in the competitive financial sector
• Measure and report on the impact of SEO initiatives on user acquisition, conversion rates, and ROI for JPMorgan Chase's digital platforms
• Support A/B testing and experimentation to refine search strategies for high-stakes financial campaigns

Required Qualifications

• Bachelor's degree in Marketing, Computer Science, Data Analytics, or a related field
• 2+ years of experience in SEO, digital marketing, or content optimization within the financial services industry
• Proven track record of driving organic traffic growth through SEO strategies
• Familiarity with GEO and local search optimization for enterprise-level websites
• Experience with AI-powered search tools and emerging search technologies
• Strong analytical skills with proficiency in data-driven decision making
• Ability to work collaboratively in a fast-paced, regulated financial environment

Preferred Qualifications

• Advanced certification in Google Analytics, SEMrush, or Ahrefs
• Experience optimizing content for financial products like banking, investments, and wealth management
• Knowledge of compliance standards such as SEC regulations and data privacy (e.g., GDPR, CCPA) in digital marketing
• Prior role at a major financial institution or fintech company
• Master's degree in Digital Marketing or Business Analytics

Required Skills

• SEO best practices and tools (e.g., Google Search Console, SEMrush, Ahrefs)
• GEO and local SEO optimization techniques
• AI and machine learning applications in search and content generation
• Keyword research and competitive analysis
• Google Analytics and data visualization tools (e.g., Tableau, Google Data Studio)
• HTML, CSS, and basic web development for technical SEO
• Content strategy and copywriting for financial audiences
• Analytical thinking and problem-solving
• Project management and cross-functional collaboration
• Knowledge of financial services terminology and regulations
• Adaptability to fast-changing digital trends
• Strong communication and presentation skills
• Attention to detail in compliance-sensitive environments
• Proficiency in Microsoft Office Suite and marketing automation tools

Benefits

• Competitive base salary and performance-based annual bonuses
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company matching
• Paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and leadership training
• Employee stock purchase plan and financial wellness programs
• On-site fitness centers and wellness initiatives at JPMorgan Chase offices
• Flexible work arrangements, including hybrid options in New York

JP Morgan Chase is an equal opportunity employer.