Salesforce Marketing Cloud Builder-Associate

Location: Wilmington, DE, United States

Job Family: Marketing Strategy

About the Role

At JP Morgan Chase, we are a leading global financial services firm committed to helping clients achieve their ambitions through innovative solutions. As a Salesforce Marketing Cloud Builder-Associate in our Marketing Strategy team, you will play a pivotal role in designing and executing omni-channel customer journeys that create engaging, personalized experiences for our diverse client base in banking, investment, and asset management. Based in Wilmington, DE, you will leverage Salesforce Marketing Cloud to craft targeted campaigns that drive customer loyalty and business growth while ensuring strict adherence to financial industry regulations. This associate-level position offers an opportunity to contribute to high-impact marketing initiatives in a dynamic environment where technology and strategy intersect to serve millions of clients worldwide. Your primary focus will be on building sophisticated customer journeys using tools like Journey Builder and Automation Studio, integrating channels such as email, SMS, and mobile notifications to deliver timely and relevant content about JP Morgan's financial products. You will collaborate with cross-functional teams, including product managers, compliance experts, and data analysts, to segment audiences based on behavioral and transactional data, ensuring communications are both personalized and compliant with standards like GDPR and SEC guidelines. By analyzing campaign performance and iterating on designs, you will help optimize engagement metrics, contributing to JP Morgan's goal of fostering long-term client relationships in a competitive financial landscape. This role demands a blend of technical expertise and creative problem-solving, with opportunities for professional growth through JP Morgan's robust development programs. If you are passionate about marketing technology and eager to make a meaningful impact in financial services, join us to build the future of client experiences at one of the world's most admired companies.

Key Responsibilities

• Design and build omni-channel customer journeys using Salesforce Marketing Cloud to deliver personalized marketing experiences for JP Morgan Chase clients
• Collaborate with marketing teams to execute email, SMS, mobile push, and web-based campaigns tailored to financial products and services
• Develop and maintain data segments and audience lists to ensure targeted and compliant communications in the financial sector
• Test and optimize journeys for engagement, conversion, and retention, analyzing performance metrics to refine strategies
• Integrate Salesforce Marketing Cloud with other JP Morgan systems, such as CRM and analytics tools, for seamless data flow
• Ensure all marketing activities adhere to regulatory requirements and JP Morgan's risk management policies
• Monitor and report on campaign effectiveness, providing insights to support data-driven marketing decisions
• Support A/B testing and multivariate experiments to enhance customer personalization in banking services
• Work cross-functionally with product, compliance, and technology teams to align journeys with business objectives

Required Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• 1-3 years of experience in digital marketing, CRM systems, or marketing automation
• Proficiency in Salesforce Marketing Cloud, including Journey Builder and Automation Studio
• Understanding of omni-channel marketing strategies in the financial services sector
• Experience with data management, segmentation, and personalization in customer journeys
• Knowledge of compliance regulations such as GDPR, CCPA, and financial industry standards (e.g., SEC guidelines)

Preferred Qualifications

• Salesforce Marketing Cloud certification (e.g., Marketing Cloud Email Specialist)
• Experience in the banking or financial services industry, particularly with customer engagement platforms
• Familiarity with A/B testing, analytics tools like Google Analytics, and marketing performance metrics
• Background in agile methodologies for marketing campaign development

Required Skills

• Salesforce Marketing Cloud proficiency (Journey Builder, Email Studio, Mobile Studio)
• Data segmentation and audience management
• Omni-channel campaign execution
• SQL querying for marketing data analysis
• A/B testing and optimization techniques
• Knowledge of HTML, CSS, and AMPscript for email design
• Analytical skills for performance metrics and ROI evaluation
• Compliance awareness in financial marketing (e.g., CAN-SPAM, TCPA)
• Project management and agile collaboration
• Customer journey mapping and personalization strategies
• Integration with CRM systems like Salesforce CRM
• Problem-solving in fast-paced marketing environments
• Communication skills for cross-functional teamwork
• Attention to detail for regulatory adherence
• Adaptability to evolving digital marketing technologies

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development opportunities, including tuition reimbursement and access to internal training programs
• Employee stock purchase plan and performance-based bonuses
• Wellness programs, including gym memberships and mental health support
• Flexible work arrangements, including hybrid options in Wilmington, DE
• Community involvement initiatives and volunteer paid time off

JP Morgan Chase is an equal opportunity employer.