Search Manager (Paid & Organic) - Global Integrated MediaAsset & Wealth Management

Location: New York, NY, United States

Job Family: Mktg Planning and Development

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a proud history of innovation and client focus. The Search Manager (Paid & Organic) role within Global Integrated Media for Asset & Wealth Management is pivotal in driving digital growth for our Private Bank Americas division. Reporting to the Digital Marketing Lead, you will spearhead the strategy, execution, and optimization of paid and organic search initiatives (SEO/GEO) to attract high-net-worth individuals and enhance our market position in wealth management. This position is based in our state-of-the-art New York office, offering a dynamic environment where your expertise in search marketing will directly contribute to JP Morgan's commitment to excellence in financial advisory services. In this role, you will craft tailored search strategies that align with our brand's integrity and regulatory standards, leveraging tools like Google Ads and advanced SEO platforms to deliver measurable results. Key responsibilities include conducting keyword research focused on financial services queries, managing multimillion-dollar paid search budgets, and optimizing organic rankings for content related to investment strategies, estate planning, and private banking. You will collaborate closely with cross-functional teams—including content creators, data analysts, and compliance experts—to ensure campaigns are not only effective but also compliant with SEC regulations and data protection laws. Your analytical prowess will be essential in tracking performance metrics, A/B testing ad variations, and providing actionable insights to refine our global media approach. We seek a strategic thinker passionate about the intersection of digital marketing and finance, with a proven ability to navigate the complexities of search in a highly regulated industry. This opportunity allows you to influence high-impact campaigns that serve affluent clients across the Americas, while benefiting from JP Morgan Chase's world-class resources for professional growth. Join us to advance your career in a firm renowned for fostering innovation and rewarding top talent in the competitive landscape of asset and wealth management.

Key Responsibilities

• Develop and implement comprehensive paid and organic search strategies (SEO/GEO) for Private Bank Americas campaigns to enhance visibility and lead generation
• Manage day-to-day execution of SEM campaigns across platforms like Google Ads, Bing Ads, and emerging search channels
• Conduct in-depth keyword research and competitive analysis to optimize search performance and align with JP Morgan Chase's brand guidelines
• Monitor and analyze campaign metrics using tools like Google Analytics and Adobe Analytics to report on ROI, traffic quality, and conversion rates
• Collaborate with content, creative, and data teams to create search-optimized assets that comply with financial industry regulations
• Optimize organic search rankings through on-page SEO, technical audits, and link-building strategies tailored to wealth management audiences
• Manage search budgets, forecast performance, and adjust bids to maximize efficiency within allocated resources
• Stay abreast of search industry trends, algorithm updates, and regulatory changes impacting financial services marketing
• Provide insights and recommendations to senior stakeholders on search strategy enhancements for global integrated media efforts
• Ensure all search activities adhere to JP Morgan Chase's risk management and compliance standards

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in paid and organic search marketing, with a focus on financial services or high-net-worth client campaigns
• Proven track record in developing and executing SEO/SEM strategies that drive qualified leads and conversions
• Strong understanding of search engine algorithms, keyword research, and performance analytics tools
• Experience managing budgets for paid search campaigns exceeding $1M annually
• Knowledge of financial regulations such as SEC guidelines and data privacy standards (e.g., GDPR, CCPA) in digital marketing
• Ability to collaborate with cross-functional teams in a fast-paced corporate environment

Preferred Qualifications

• Master's degree in Marketing or Digital Strategy
• Certification in Google Analytics, Google Ads, or SEMrush
• Experience in asset and wealth management marketing, particularly for private banking services
• Familiarity with A/B testing and multivariate optimization in search campaigns
• Previous role at a top-tier financial institution or agency serving the financial sector

Required Skills

• Proficiency in Google Ads, Google Analytics, and SEMrush
• Expertise in SEO tools like Ahrefs, Moz, or Screaming Frog
• Strong analytical skills for interpreting search data and KPIs
• Knowledge of PPC bidding strategies and auction dynamics
• Content optimization for search intent in financial contexts
• Project management abilities using tools like Asana or Jira
• Excellent communication and presentation skills for stakeholder reporting
• Understanding of financial terminology and wealth management products
• Technical SEO knowledge including site speed, mobile optimization, and schema markup
• Data privacy compliance in digital advertising
• Creative problem-solving for campaign troubleshooting
• Team collaboration in multicultural, global environments
• Adaptability to evolving search technologies and AI-driven tools
• Budget forecasting and financial acumen for media spend
• Strategic thinking for long-term search roadmap development

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JP Morgan's internal training programs and tuition reimbursement
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at select locations
• Hybrid work model with flexibility for New York-based roles

JP Morgan Chase is an equal opportunity employer.