Search Operations Lead-Paid Media

Location: New York, NY, United States

Job Family: Mktg Planning and Development

About the Role

JPMorgan Chase & Co. is a leading global financial services firm with assets of $3.9 trillion and operations worldwide. We operate in more than 60 countries, creating groundbreaking solutions for clients in over 100 markets. As the Search Operations Lead-Paid Media, you will play a pivotal role in our Marketing Planning and Development team, leading operations for JPMC’s Search Team to drive excellence in both paid and organic search initiatives. Based in our New York office, this position offers the opportunity to influence how millions of customers discover and engage with our world-class financial products, from consumer banking to investment services, all while ensuring compliance with stringent industry regulations. In this leadership role, you will oversee the end-to-end operations of paid search campaigns, optimizing for key performance indicators such as cost-per-acquisition and conversion rates tailored to the financial services sector. You will collaborate closely with cross-functional teams to integrate search strategies with broader digital marketing efforts, supporting executive deliverables that inform strategic decisions at the highest levels. Your expertise will be crucial in navigating the complexities of search algorithms and evolving consumer behaviors in a highly regulated environment, ensuring JPMC's campaigns deliver measurable impact while upholding our commitment to trust and integrity. We seek a dynamic leader passionate about innovation in digital marketing, with a strong foundation in financial services. This role demands not only technical proficiency in search tools but also the ability to mentor teams and communicate complex insights effectively. Join JPMC to advance your career in a supportive environment that values diversity, professional growth, and work-life balance, contributing to our mission of enabling the world's most important financial institutions to achieve their goals.

Key Responsibilities

• Lead daily operations for JPMC's Search Team, overseeing paid and organic search strategies to drive customer acquisition and engagement
• Develop and execute paid media campaigns across search engines, ensuring compliance with financial industry regulations and brand standards
• Collaborate with marketing, product, and compliance teams to align search initiatives with JPMC's broader business objectives
• Analyze campaign performance using tools like Google Analytics and internal dashboards, providing actionable insights to optimize budget allocation
• Support executive deliverables by preparing detailed reports on search ROI, traffic trends, and conversion metrics for senior leadership
• Mentor and manage a team of search specialists, fostering a culture of innovation and operational excellence
• Monitor industry trends in search algorithms and paid media to recommend enhancements for JPMC's digital presence
• Ensure all search activities adhere to data security protocols and ethical advertising practices in the financial sector
• Coordinate with external vendors and agencies to scale search operations efficiently

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field
• 5+ years of experience in paid search operations, including management of Google Ads and Bing Ads platforms
• Proven track record in leading cross-functional teams within a digital marketing environment
• Deep understanding of financial services regulations, such as SEC guidelines and data privacy standards (e.g., GDPR, CCPA)
• Experience in optimizing search campaigns for high-stakes financial products like banking, investments, and credit services
• Strong analytical skills with proficiency in data-driven decision-making for ROI optimization
• Ability to handle executive-level reporting and stakeholder communication in a fast-paced corporate setting

Preferred Qualifications

• MBA or advanced degree in Marketing or Data Analytics
• Certification in Google Ads, Google Analytics, or similar digital marketing tools
• Prior experience in the financial services industry, particularly with large-scale institutions
• Knowledge of organic SEO strategies and integration with paid media efforts
• Experience with A/B testing and multivariate experimentation in search advertising

Required Skills

• Expertise in paid search platforms (Google Ads, Bing Ads)
• Proficiency in SEO tools (SEMrush, Ahrefs, Google Search Console)
• Data analysis and visualization (Google Analytics, Excel, Tableau)
• Financial acumen and understanding of banking products
• Project management and agile methodologies
• Leadership and team motivation
• Strategic thinking and problem-solving
• Communication and presentation skills
• Regulatory compliance knowledge (FINRA, SEC)
• A/B testing and optimization techniques
• Budget management and ROI calculation
• Cross-functional collaboration
• Adaptability to fast-changing digital landscapes
• Attention to detail in reporting
• Ethical decision-making in advertising

Benefits

• Comprehensive health, dental, and vision insurance plans with employer contributions
• 401(k) retirement savings plan with generous company matching
• Paid time off including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for relevant certifications
• Employee stock purchase plan and performance-based bonuses
• Wellness initiatives including gym memberships and mental health support
• Flexible work arrangements and hybrid office options in New York
• Access to JPMC's global mobility programs for career advancement

JP Morgan Chase is an equal opportunity employer.