Senior Associate, Blockchain (Kinexys) Product Marketing

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

JPMorgan Chase & Co. is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. Our Corporate & Investment Bank relies on innovators like you to shape the future of finance. Join our dynamic Marketing Strategy team in New York as a Senior Associate, Blockchain (Kinexys) Product Marketing. This role is pivotal in driving the visibility and adoption of Kinexys, JPMorgan Chase's proprietary blockchain platform designed for secure, efficient transaction processing in institutional markets. You will play a key role in crafting narratives that position Kinexys as a cornerstone of our digital asset strategy, helping clients navigate the evolving landscape of blockchain in banking. In this position, you will lead the development of high-impact blockchain content tailored to financial services audiences, from institutional investors to regulatory bodies. Responsibilities include ideating and producing educational materials that demystify blockchain applications like tokenized assets and smart contracts, while ensuring alignment with JPMorgan Chase's commitment to innovation and risk management. You will partner closely with our technology and product teams to translate technical advancements into compelling stories that resonate in competitive fintech environments, contributing to thought leadership that reinforces our firm's position as a pioneer in blockchain solutions. The ideal candidate thrives in a collaborative, high-stakes setting and brings a passion for emerging technologies to the table. At JPMorgan Chase, we value diverse perspectives and offer robust support for professional growth. This role provides exposure to cutting-edge projects at the intersection of finance and technology, with opportunities to influence global strategies. If you are ready to amplify the impact of Kinexys and advance your career in a world-class institution, we invite you to apply.

Key Responsibilities

• Develop and execute blockchain-focused content strategies for the Kinexys product line, including whitepapers, case studies, and thought leadership articles
• Collaborate with product managers and engineering teams to create marketing materials that highlight Kinexys' innovative features in secure, scalable blockchain solutions for institutional clients
• Conduct market research on blockchain trends in financial services to inform content creation and positioning
• Produce engaging digital content such as blog posts, videos, and social media campaigns to promote Kinexys' role in JPMorgan Chase's digital asset ecosystem
• Work with legal and compliance teams to ensure all blockchain marketing content adheres to financial regulations and JPMorgan Chase standards
• Analyze content performance metrics using tools like Google Analytics to optimize engagement and lead generation
• Support internal and external events, webinars, and presentations to showcase Kinexys' blockchain capabilities to clients and stakeholders
• Contribute to the overall marketing strategy for JPMorgan Chase's blockchain initiatives, aligning with broader firm goals in digital transformation
• Mentor junior team members on best practices for fintech content development

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, Communications, or a related field
• 5+ years of experience in product marketing, content development, or digital marketing within the financial services or technology sectors
• Proven track record of creating compelling content for emerging technologies, such as blockchain or fintech innovations
• Strong understanding of blockchain technology, including its applications in financial services like payments, tokenization, and decentralized finance
• Experience collaborating with cross-functional teams in a fast-paced corporate environment
• Excellent written and verbal communication skills with the ability to translate complex technical concepts into accessible marketing materials

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Prior experience in blockchain or cryptocurrency marketing at a major financial institution
• Familiarity with JPMorgan Chase's Kinexys platform or similar blockchain initiatives in banking
• Knowledge of regulatory landscapes in financial services, including SEC and FINRA guidelines for blockchain content

Required Skills

• Blockchain technology knowledge
• Content creation and copywriting
• Market research and analysis
• Digital marketing tools (e.g., Google Analytics, HubSpot)
• Financial services industry expertise
• Cross-functional collaboration
• Strategic thinking and planning
• Project management
• Regulatory compliance awareness
• Public speaking and presentation skills
• Data-driven decision making
• Creative problem-solving
• SEO and content optimization
• Social media management
• Adaptability to emerging technologies

Benefits

• Competitive base salary and performance-based annual bonus
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with generous company match
• Paid time off including vacation, sick days, and parental leave
• Professional development opportunities through JPMorgan Chase's learning programs and tuition reimbursement
• Employee stock purchase plan and financial wellness resources
• On-site fitness centers and wellness programs at New York locations
• Hybrid work flexibility and commuter benefits for New York-based roles

JP Morgan Chase is an equal opportunity employer.