Senior Marketing Associate- Sapphire Lounge Portfolio Management

Location: New York, NY, United States

Job Family: Marketing Strategy

About the Role

At JPMorgan Chase, we are at the forefront of redefining premium banking experiences through innovative programs like the Chase Sapphire Reserve. The Senior Marketing Associate for Sapphire Lounge Portfolio Management will play a crucial role in elevating our global network of exclusive lounges, which offer unparalleled benefits to our high-value cardholders. Based in our dynamic New York office, this position involves supporting the end-to-end management of lounge operations, from strategic planning to execution, ensuring that every visit reinforces Chase's commitment to luxury and convenience in the financial services landscape. You will work closely with elite teams to innovate on customer perks that not only enhance satisfaction but also drive loyalty and business growth in a competitive market. In this role, you will dive deep into customer insights, leveraging data from lounge usage and feedback to refine offerings such as priority access, personalized amenities, and seamless integration with travel rewards. Responsibilities extend to forging and maintaining partnerships with world-class hospitality providers, negotiating terms that align with Chase's high standards while optimizing costs. As part of the Marketing Strategy category, you will contribute to campaigns that spotlight these benefits, using compelling storytelling to attract and retain affluent clients in the premium credit card segment. This position demands a blend of analytical rigor and creative flair, set against the backdrop of JPMorgan Chase's robust infrastructure supporting over $3 trillion in assets. Joining JPMorgan Chase means becoming part of a global leader in financial services, where your contributions to the Sapphire Lounge portfolio will directly impact millions of customers worldwide. We value diverse perspectives and offer a supportive environment with opportunities for career advancement, professional training, and work-life balance. If you are passionate about luxury experiences and have a keen eye for detail in marketing premium benefits, this role provides the platform to make a lasting difference in how Chase connects with its elite clientele.

Key Responsibilities

• Develop and manage the portfolio of Sapphire Lounge benefits, ensuring alignment with Chase's premium customer experience strategy
• Collaborate with cross-functional teams including product, operations, and legal to launch innovative lounge enhancements
• Analyze customer feedback and usage data to optimize lounge offerings and drive engagement
• Oversee vendor relationships and contracts for lounge operations across global locations
• Create marketing materials and campaigns to promote Sapphire Lounge benefits to cardholders
• Monitor key performance metrics such as utilization rates and customer satisfaction scores
• Support budget planning and resource allocation for the lounge portfolio
• Identify opportunities for new partnerships to expand lounge network and benefits
• Ensure compliance with regulatory standards in financial services marketing
• Contribute to strategic planning for future Sapphire program evolutions

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field
• 3-5 years of experience in marketing, portfolio management, or customer experience roles within the financial services industry
• Proven track record of managing premium customer benefits or loyalty programs
• Strong understanding of luxury hospitality and experiential marketing in a banking context
• Excellent project management skills with the ability to handle multiple initiatives
• Proficiency in data analysis tools for marketing insights
• Ability to travel occasionally for lounge site visits and vendor meetings

Preferred Qualifications

• MBA or advanced degree in Marketing or Finance
• Experience with Chase Sapphire Reserve or similar premium credit card programs
• Background in partnership management with hospitality or travel brands
• Familiarity with CRM systems like Salesforce in a financial services environment
• Prior exposure to global portfolio management for customer perks

Required Skills

• Strategic marketing planning
• Portfolio management
• Customer experience optimization
• Data analytics and reporting
• Project management
• Vendor negotiation
• Cross-functional collaboration
• Financial services regulations knowledge
• Creative problem-solving
• Communication and presentation skills
• CRM software proficiency (e.g., Salesforce)
• Market research
• Budgeting and forecasting
• Hospitality industry insights
• Adaptability in fast-paced environments

Benefits

• Comprehensive health care coverage including medical, dental, and vision plans
• 401(k) Savings Plan with company match up to 6% of eligible compensation
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for advanced education
• Employee stock purchase plan and performance-based bonuses
• Wellness programs with gym memberships and mental health support
• Flexible work arrangements and hybrid office options in New York
• Access to exclusive Chase employee perks, including travel discounts

JP Morgan Chase is an equal opportunity employer.