Senior Product Associate - (MAP) Marketing Data Platforms

Location: Columbus, OH, United States

Job Family: Product Management

About the Role

At JP Morgan Chase, we are at the forefront of financial services innovation, and our Marketing Data Platforms team plays a pivotal role in leveraging data to drive customer engagement and business growth. As a Senior Product Associate in the Marketing Analytics Platform (MAP), you will contribute to building and optimizing cutting-edge data platforms that empower our marketing teams with actionable insights. This role involves driving product innovation by incorporating emerging technologies such as AI and machine learning to personalize client experiences in a highly regulated financial environment. Based in Columbus, OH, you will collaborate with diverse teams to ensure our platforms support scalable, secure data solutions that align with JP Morgan's commitment to excellence and compliance. In this position, you will own key aspects of the product lifecycle, from ideation and requirement gathering to launch and iteration. You will analyze complex marketing datasets to identify optimization opportunities, ensuring our platforms enable precise targeting and analytics for campaigns that serve millions of clients. Working closely with data engineers, analysts, and marketing strategists, you will prioritize features that enhance data integration, privacy, and performance, all while adhering to stringent financial regulations like those from the SEC and FDIC. Your contributions will directly impact how JP Morgan Chase uses data to foster trust and deliver superior client value in a competitive landscape. We seek a proactive leader passionate about the intersection of technology, data, and marketing in finance. This role offers the chance to grow within a global powerhouse, influencing products that shape the future of banking. Join us to innovate responsibly and make a tangible difference in one of the world's leading financial institutions.

Key Responsibilities

• Collaborate with marketing, data engineering, and analytics teams to define and prioritize product roadmaps for Marketing Data Platforms
• Drive innovation by integrating emerging technologies like AI and machine learning to enhance customer targeting and personalization in financial services
• Optimize data pipelines and platforms to ensure scalable, secure, and compliant data usage for marketing campaigns at JP Morgan Chase
• Conduct market research and competitive analysis to identify opportunities for data-driven marketing enhancements
• Work with stakeholders to gather requirements and translate them into technical specifications for platform development
• Monitor platform performance metrics, identify bottlenecks, and implement data optimization strategies to improve efficiency
• Ensure adherence to regulatory standards and internal policies in all product initiatives related to customer data handling
• Facilitate agile ceremonies, including sprint planning and retrospectives, to deliver high-impact features on time
• Partner with cross-functional teams to launch new marketing analytics tools that support JP Morgan's client engagement goals

Required Qualifications

• Bachelor's degree in Computer Science, Data Science, Marketing, Business Administration, or a related field
• 3+ years of experience in product management, data platforms, or marketing technology within the financial services industry
• Proven track record of driving data-driven product innovations and optimizations in marketing ecosystems
• Strong understanding of data privacy regulations such as GDPR, CCPA, and financial sector compliance standards
• Experience with agile methodologies and cross-functional collaboration in large-scale enterprise environments
• Ability to analyze complex datasets and translate insights into actionable product strategies

Preferred Qualifications

• Master's degree in a relevant field or MBA with a focus on technology or finance
• Experience working at a major financial institution like JP Morgan Chase or similar
• Familiarity with emerging technologies such as AI/ML for marketing personalization in banking
• Certification in product management (e.g., Certified Scrum Product Owner) or data analytics (e.g., Google Data Analytics)

Required Skills

• Product roadmap development and prioritization
• Data analytics and visualization tools (e.g., Tableau, Power BI)
• SQL and database management for marketing data queries
• Agile and Scrum methodologies
• Knowledge of marketing automation platforms (e.g., Salesforce Marketing Cloud)
• AI/ML fundamentals for data optimization
• Regulatory compliance in financial data handling
• Cross-functional stakeholder management
• Problem-solving and analytical thinking
• Communication and presentation skills
• Experience with cloud platforms (e.g., AWS, Azure) for data platforms
• Customer journey mapping in financial services
• Project management tools (e.g., Jira, Confluence)
• Business acumen in banking and marketing strategies

Benefits

• Comprehensive health, dental, and vision insurance plans with employer contributions
• 401(k) retirement savings plan with generous company matching
• Paid time off including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for advanced education
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements and hybrid options in Columbus, OH
• Access to JP Morgan's global mobility programs for career advancement

JP Morgan Chase is an equal opportunity employer.