SEO Manager-Senior Associate

Location: New York, NY, United States

Job Family: Mktg Planning and Development

About the Role

At JP Morgan Chase, we are a leading global financial services firm with a commitment to innovation and excellence in digital marketing. As an SEO Manager-Senior Associate in our Marketing Planning and Development team, you will play a pivotal role in enhancing our online presence to drive customer engagement and business growth. Based in our New York, NY office, you will lead the efficient intake of SEO requests, manage workflows across technical, automation, and authoring teams, and ensure our financial content ranks highly in search results. This position requires a strategic mindset to navigate the complexities of the financial services industry, where accuracy, compliance, and user trust are paramount. Your key responsibilities will include developing and executing SEO strategies tailored to our diverse portfolio of banking, investment, and asset management services. You will collaborate closely with cross-functional teams to optimize website content, improve technical infrastructure, and leverage automation for scalable SEO efforts. By analyzing performance data and staying ahead of search engine trends, you will contribute to increasing organic traffic and supporting JP Morgan Chase's digital transformation initiatives. This role demands a deep understanding of how SEO intersects with financial regulations, ensuring all optimizations align with SEC and FINRA guidelines while maximizing visibility for our global audience. We value professionals who thrive in dynamic environments and bring passion for digital innovation. In this senior associate position, you will have opportunities to mentor junior team members, influence broader marketing strategies, and grow within one of the world's most respected financial institutions. If you are ready to make a meaningful impact on how millions discover and interact with JP Morgan Chase's services online, join us in shaping the future of financial marketing.

Key Responsibilities

• Drive efficient SEO intake processes by evaluating and prioritizing incoming requests from stakeholders
• Manage and optimize workflows for technical SEO, automation, and content authoring teams to ensure seamless collaboration
• Develop and implement strategies to improve organic search visibility for JP Morgan Chase's financial products and services
• Monitor SEO performance metrics and provide actionable insights to enhance website traffic and user engagement
• Collaborate with marketing, product, and compliance teams to align SEO efforts with business objectives and regulatory requirements
• Conduct keyword research and competitive analysis tailored to the financial services landscape
• Oversee the creation and optimization of SEO-friendly content for web pages, blogs, and digital assets
• Identify opportunities for technical improvements, such as site speed and mobile optimization, to boost search rankings
• Lead training sessions and documentation for teams on SEO best practices and tools
• Report on SEO initiatives' impact to senior leadership, including ROI analysis in a financial context

Required Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field
• 5+ years of experience in SEO management, with a focus on enterprise-level environments
• Proven track record in optimizing SEO workflows and managing intake processes for cross-functional teams
• Strong understanding of search engine algorithms and best practices in the financial services sector
• Experience with SEO tools and analytics platforms such as Google Analytics, SEMrush, or Ahrefs
• Ability to handle high-volume requests and prioritize tasks in a fast-paced financial environment
• Excellent project management skills with experience using tools like Jira or Asana

Preferred Qualifications

• Advanced degree or certifications in digital marketing or SEO (e.g., Google Analytics Certification)
• Experience working in the financial services industry, particularly with regulated content
• Familiarity with technical SEO aspects including site architecture and crawl optimization
• Knowledge of compliance standards like SEC regulations for financial marketing
• Prior experience at a large financial institution managing SEO for global audiences

Required Skills

• SEO strategy development
• Keyword research and analysis
• Technical SEO optimization
• Content management systems (e.g., CMS like Adobe Experience Manager)
• Google Analytics and Search Console proficiency
• Data analysis and reporting
• Project management
• Cross-functional team collaboration
• Problem-solving in regulated environments
• Communication and stakeholder management
• Knowledge of financial compliance (e.g., FINRA, SEC)
• Automation scripting (e.g., Python or Google Tag Manager)
• Competitive intelligence tools
• On-page and off-page SEO tactics
• Agile workflow methodologies

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company matching contributions
• Generous paid time off, including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for career growth
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements and hybrid options in New York
• Access to JP Morgan's global mobility programs for career advancement

JP Morgan Chase is an equal opportunity employer.