Tagging Analyst-Senior Associate

Location: New York, NY, United States

Job Family: Analytics Solutions & Delivery

About the Role

At JP Morgan Chase, we are at the forefront of financial innovation, and our Analytics Solutions & Delivery team plays a pivotal role in driving data-driven decisions across our digital ecosystem. As a Tagging Analyst - Senior Associate in New York, NY, you will be instrumental in ensuring the accuracy and reliability of data captured from our web and mobile platforms, which serve millions of clients in consumer banking, investment services, and corporate finance. This role demands a keen eye for detail and a passion for analytics, as you collaborate with multidisciplinary teams to tag user interactions, measure campaign performance, and safeguard data integrity in compliance with stringent financial regulations. Your work will directly impact how we optimize digital experiences, from mobile app features to online trading interfaces, contributing to JP Morgan's commitment to excellence in a competitive global market. In this position, you will dive deep into the technical aspects of digital measurement, implementing robust tagging solutions using tools like Google Analytics and Adobe Analytics to track key metrics such as user engagement, conversion rates, and transaction flows. You will conduct thorough audits to identify and resolve data discrepancies, ensuring that insights derived from our platforms are actionable and trustworthy for business leaders. Working within the fast-paced environment of JP Morgan Chase, you will partner with product managers, marketers, and engineers to align tagging strategies with broader objectives, such as enhancing customer personalization in wealth management or streamlining digital onboarding processes. Your ability to navigate complex data landscapes while adhering to privacy standards like GDPR and SEC guidelines will be crucial to maintaining the trust our clients place in us. Beyond technical execution, this role offers opportunities for professional growth in a supportive culture that values innovation and inclusion. You will contribute to strategic initiatives that evolve our analytics capabilities, potentially influencing firm-wide digital transformation efforts. At JP Morgan Chase, we invest in our associates through comprehensive training, mentorship, and access to cutting-edge resources, empowering you to advance your career while making a tangible difference in the financial services industry. If you thrive on solving intricate data challenges and are excited about the intersection of technology and finance, join us in shaping the future of banking.

Key Responsibilities

• Implement and maintain accurate tagging strategies for web and mobile platforms to ensure high data integrity across JP Morgan Chase's digital channels
• Collaborate with marketing, product, and technology teams to define measurement requirements for digital campaigns and user interactions
• Analyze and validate data from analytics tools to identify discrepancies and improve tracking accuracy in financial services applications
• Monitor and report on key performance indicators (KPIs) for digital assets, providing insights to support business decisions in wealth management and consumer banking
• Ensure compliance with data privacy standards and internal JP Morgan policies during tagging implementations
• Troubleshoot tagging issues and optimize measurement frameworks to enhance analytics for mobile banking apps and online platforms
• Conduct regular audits of digital tags to maintain data quality and support advanced analytics initiatives
• Develop documentation and training materials for tagging best practices within the Analytics Solutions & Delivery team
• Partner with external vendors to integrate third-party tools while adhering to JP Morgan's security protocols
• Contribute to the evolution of analytics solutions by recommending improvements for scalable data measurement in a global financial context

Required Qualifications

• Bachelor's degree in Computer Science, Information Technology, Data Analytics, or a related field
• Minimum of 3-5 years of experience in web analytics, digital tagging, or data measurement in a financial services environment
• Proficiency in digital analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
• Strong understanding of web and mobile tagging methodologies, including UTM parameters and event tracking
• Experience with data privacy regulations like GDPR and CCPA, particularly in the context of financial data handling
• Demonstrated ability to collaborate with cross-functional teams in a fast-paced banking environment
• Excellent problem-solving skills with a focus on data accuracy and integrity

Preferred Qualifications

• Advanced certification in Google Analytics or Adobe Analytics
• Experience working with financial services data, including compliance with SEC regulations
• Knowledge of A/B testing and user experience optimization in digital channels
• Familiarity with SQL for querying large datasets in financial analytics
• Prior experience at a major financial institution like JP Morgan Chase

Required Skills

• Web analytics and tagging expertise
• Google Analytics proficiency
• Adobe Analytics knowledge
• SQL querying skills
• Data privacy compliance (GDPR, CCPA)
• Problem-solving and analytical thinking
• Cross-functional collaboration
• Attention to detail for data integrity
• JavaScript for tag implementation
• UTM parameter management
• Event tracking and conversion optimization
• Financial services domain knowledge
• Report generation and visualization
• Agile methodology experience
• Communication and stakeholder management

Benefits

• Comprehensive health, dental, and vision insurance plans with employer contributions
• 401(k) retirement savings plan with generous company matching
• Paid time off including vacation, sick days, and parental leave
• Professional development programs and tuition reimbursement for career growth
• Employee stock purchase plan and performance-based bonuses
• Wellness programs including gym memberships and mental health support
• Flexible work arrangements and hybrid options for work-life balance
• Access to JP Morgan's global mobility programs for international opportunities

JP Morgan Chase is an equal opportunity employer.